Title | 5572320 / MASHUP MUSIC PLAYER |
Brand | NISSIN CISCO CO., LTD. |
Product / Service | COCONUT SABLE |
Category | A03. Video / Moving Image |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | BIRDMAN Tokyo, JAPAN |
Idea Creation 2 | DENTSU INC. Tokyo, JAPAN |
Idea Creation 3 | DENTSU LAB TOKYO, JAPAN |
Idea Creation 4 | PARTY Tokyo, JAPAN |
Production | BIRDMAN Tokyo, JAPAN |
Production 2 | DENTSU TEC Tokyo, JAPAN |
Production 3 | PIANO Tokyo, JAPAN |
Production 4 | HOMUNCULUS INC. Tokyo, JAPAN |
Production 5 | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Additional Company | ZERO C SEVEN, INC. Tokyo, JAPAN |
Additional Company 2 | P.I.C.S Tokyo, JAPAN |
Additional Company 3 | GLADSAD CO.,LTD Tokyo, JAPAN |
Additional Company 4 | FUGA.CO.,LTD Kanagawa, JAPAN |
Additional Company 5 | KIND INC, JAPAN |
Name | Company | Position |
---|---|---|
NAOKI TANAKA | DENTSU LAB TOKYO | EXECUTIVE CREATIVE DIRECTOR / COPYWRITER |
SHUNSUKE KAGA | DENTSU INC. | COMMUNICATION PLANER |
RYO NAGASAWA | DENTSU TEC INC. | AGENCY PRODUCER |
KEISUKE “TOMMY” TOMINAGA | BIRDMAN INC. | PRODUCER |
TAKU MATSUSSHIBA | PIANO INC. | TOTAL SCORE & ARRANGE PLAN |
Tomonori Hayashibe | - | TOTAL SCORE & ARRANGE PLAN |
YUJIRO YONETSU | - | MASHUP MIX |
MOE GOTO | - | STRATEGIC PLANNER |
YASUHIRO KIMURA | HOMUNCULUS INC. | TECHNICAL DIRECTOR |
TAKAYUKI NAGAI | BIRDMAN INC. | CREATIVE DIRECTOR / INTERACTIVE ART DIRECTOR |
RYOTARO NAKANO | BIRDMAN INC. | INTERACTIVE DESIGNER |
TAKANOR KAWAI | BIRDMAN Inc. | FRONT-END ENGINEER (MUSHUP MUSIC PLAYER) |
YOSUKE FUJIMOTO | BIRDMAN Inc. | FRONT-END ENGINEER (MUSHUP MUSIC PLAYER) |
TAKAHISA MAEDA | DENTSU AD-GEAR INC. | FRONT-END ENGINEER (OFFICIAL SITE) |
KANA FUJISAKI | BIRDMAN Inc. | FRONT-END ENGINEER (OFFICIAL SITE) |
YUTA YAMADA | BIRDMAN INC. | CG DESIGNER |
AYA TAKAMATSU | BIRDMAN INC. | CG DESIGNER |
HARUKA YOKOKAWA | BIRDMAN Inc. | PROJECT MANAGER |
YOSHINORI TAMURA | Zero C Seven, Inc. | 3D SCAN PRODUCER |
DAISUKE NAKAMURA | PARTY INC. | CREATIVE DIRECTOR |
KEITA ICHIBA | PARTY INC. | CG DESIGNER |
KOJI MIZOUCHI | TOHOKUSHINSHA FILM CORPORATION | PRODUCER |
RYUNOSUKE MATSUNOBU | TOHOKUSHINSHA FILM CORPORATION | PRODUCER |
YUTA ISHIZAKI | - | PRODUCTION MANAGER |
SHUNSUKE ZAITSU | - | D.O.P/CINEMATOGRAPHER |
YOSHITAKA MURAKAMI | - | D.O.P/CINEMATOGRAPHER |
KOJI MIZOBUCHI | - | EXECUTIVE PRODUCER |
RYUSUKE MATSUNOBU | - | EXECUTIVE PRODUCER |
YUTA ISHIZAKI | TOHOKUSHINSHA FILM CORPORATION | PRODUCTION MANAGER |
ATSUSHI MAKINO | P.I.C.S. Co., Ltd. | DIRECTOR |
YOSHITAKA MURAKAMI | - | CAMERA |
SHUNSUKE ZAITSU | - | CAMERA CHIEF |
Shinichi Miyaki | LIGHTING | |
AKIHIRO SOMEYA | LIGHTING CHIEF | |
HIROAKI ABE | GLADSAD Co.,LTD | DATA MANAGER |
YUKO TAKAHASHI | FUGA.co.,ltd | SET DESIGNER |
Motoko | kind inc | HAIR & MAKE-UP |
HIDEMI AYABE | STYLIST | |
TOMOHIRO NISHIJIMA | EDITOR | |
YASUNORI HOSHIMOTO | digital egg inc. | MA |
TAKASHI KITADA | Tohjak K.K. | CG PRODUCER |
AYA OKAZAWA | Tohjak K.K. | CG LINE MANAGER |
KAZUKI MATSUNO | FLAME Ltd. | CG DESIGNER |
BLACKCATNICK | FLAME Ltd. | CG DESIGNER |
TAKASHI OHASHI | DIRECTOR / MOTION DIRECTOR | |
HIDEO IHARA | MOTION DIRECTOR | |
SHUN SASAKI | GRAPHIC DESIGNER | |
YASUYUKI YOSHIDA | CG ANIMATOR | |
NORIYUKI MURAKAMI | DIRECTOR / EDITOR | |
MAO FUJII | TOHOKUSHINSHA FILM CORPORATION | DIRECTOR |
TOMOHIRO NISHIJIMA | EDITOR | |
RYOTA MONIWA | DENTSU INC. | PLANNER / COPYWRITER |
HIROAKI MORI | TFC Plus CORPORATION | DIT / CAMERA |
RAKUTAROU OGIWARA | PHOTOGRAPHER | |
CHIHARU SHIMURA | CHOREOGRAPHER | |
YUSUKE KOYANAGI | DENTSU INC. | ART DIRECTOR |
KUNIHIKO MISHIMA | DENTSU INC. | COPY WRITER |
HIROMI KUROHA | TAKI CORPORATION | DESIGNER |
KANA SAITO | TAKI CORPORATION | DESIGNER |
ERIKO YAMASHITA | TAKI CORPORATION | DESIGNER |
JUNICHIRO AIZAWA | TAKI CORPORATION | PRODUCTION PRODUCER |
ISSEI MATSUMOTO | TAKI CORPORATION | PRODUCTION PRODUCER |
MIKI KUDO | Kobito no Kutsu Co.,Ltd. | PHOTO RETOUCHER |
AKIO KAWABE | Kobito no Kutsu Co.,Ltd. | PHOTO RETOUCHER |
NOBUTO OSAKABE | PHOTOGRAPHER | |
SHINYA TAMURA | Dentsu On Demand Graphic Inc. | PRINTING DIRECTOR |
SATOSHI SHINJIN | catchball Inc. | PR |
TAKANORI KUBO | catchball Inc. | PR |
HIROKI JIRAI | catchball Inc. | PR |
ATSUKO MARUYAMA | INITIAL INC. | PR |
HIROKA SATO | INITIAL INC. | PR |
YUSUKE WATANABE | INITIAL INC. | PR |
SHIN NAKATAMARI | DENTSU AD-GEAR INC. | ACCOUNT EXECTIVE |
YUKO OKADA | DENTSU AD-GEAR INC. | ACCOUNT EXECTIVE |
WATARU YAMAMOTO | DENTSU AD-GEAR INC. | ACCOUNT EXECTIVE |
"Mashup" is a method for playing with music that dates back to the beginning of recorded music, where people mix songs of various genres to create a complete new song. With ""mashup"" in mind, we composed four original songs. Then, we developed an interactive mashup player on the Internet that lets users easily mix the tracks and enjoy mashed up animations as the music video for each mashup.
"Our main technical challenges were, how to realize the director’s vision, and to reduce the processing time so that this content can be viewed on smartphones. There were no definitive solutions, but for the 3 of us developers to repeat trial and error until completion. Because of the immense number of combination patterns, it increases CPU load and memory usage. Our challenge was to make the content as closest as possible to the ideal performance, and still have it viewable on smartphones. We tried countless means to find the solution. One of the measures we took was to phase the loading, to reduce the load time. To make a content that can be experienced on smartphones, the 3D models were illustrated in low poly style, the animations were short loops and the number of objects were minimised. For instance, the elephants have a 2D look to keep the touch which was originally drawn by director Makino. The elephant is made with multiple parts moving differently. We used C4D to apply the 2D texture to a board shaped polygon mesh to make it into one JSON object.