The Campaign

Men and Women are creatures that can’t understand each other. They happen to completely fail at guessing what the other is thinking. Furthermore, the Japanese virtue of speaking less and “reading emotions” as well as “giving way to others”, are making the misunderstandings that occur between couples more complicated. Our goal is to standardize condom use by letting people experience what their partners are feeling when that time comes to wear a condom. We decided to create a VR content allowing the users to experience the true feelings o their partners: “Gender Switching VR”. This VR movie allows you to take a look into your partner’s head, and hear its ‘inner voice’ as the story proceeds. Turn the VR headset or smartphone left to right, the user can switch the point of view between female or male and experience the inner conflict that occurs around relationships.

Creative Execution

Gender Switching VR content allows the user to hear the inner voice of the main character. They can switch the point of view between the male character or the female character anytime during the movie by rotating 90° to either left or right. Instead of CG animation, we chose live action to create a realistic experience. The immersive movie was realised with rigs we taylor made to attach the fisheye equipped GoPro directly onto the actors to comply with the 360° VR environment. For perfect synchronisation of each male and female footage, we played the dialogues out from the speaker during the shoot as markers. This content was mainly developed for VR headsets, but we also made it to adapt to smartphone's gyro sensors. In spite of the strict restrictions of advertising condoms in Japanese media platform, the movie has obtained massive media attention and social media coverage.