| Title | HONDA. GREAT JOURNEY. |
| Brand | HONDA MOTOR CO., LTD. |
| Product / Service | HONDA |
| Category | A03. Video / Moving Image |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Media Placement | DENTSU INC. Tokyo, JAPAN |
| Media Placement 2 | MORI Tokyo, JAPAN |
| PR | DENTSU INC. Tokyo, JAPAN |
| PR 2 | MORI Tokyo, JAPAN |
| Production | TYO DRIVE Tokyo, JAPAN |
| Production 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
| Production 3 | PEN. Tokyo, JAPAN |
| Additional Company | LEHMAN AD Chiba, JAPAN |
| Additional Company 2 | MAP London, UNITED KINGDOM |
| Additional Company 3 | OGLE MODELS London, UNITED KINGDOM |
| Additional Company 4 | DENTSU ON DEMAND GRAPHIC Tokyo, JAPAN |
| Additional Company 5 | TYO CREATIVE CENTER Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Morihiro Harano | Mori Inc. | Creative Director |
| Yoshihiro Yagi | DENTSU INC. | Art Director |
| Haruko Tsutsui | DENTSU INC. | Copywriter |
| Scott Lehman | Lehman Ad | Copywriter |
| Misato Tachibana | Mori Inc. | Agency Producer |
| Yuta Harasawa | TYO drive | Producer |
| Kanae Harada | TYO drive | Production Manager |
| Masato Goto | TYO Creative Center | Director |
| Kazuhiro Yamamoto | SPONGE | Director |
| Satoshi Yoshitake | cubesato | Music |
| Daisuke Hatakeyama | Creative Power Unit | Designer |
| Taiji Kimura | PEN.Inc. | Designer |
| Anna Saito | DENTSU INC. | Designer |
| Naomi Okamura | DENTSU INC. | Designer |
| Satoshi Kohno | DENTSU INC. | Designer |
| Takanori Ikemoto | Creative Power Unit | Production copywriter |
The event movie created for the ‘Honda. Great Journey.’ which is a project showcasing how autonomous driving could take us across the world. We created seven concept vehicles suitable for a journey tracing the route of humanity's most ancient and longest migration. This film presents the journey in a music video style, showing the travel over 36,000 km with 215 travel stickers designed for this project along with the sound track arranged by sampling the folk music from the region of the route. This film presents the journey tracing the route of humanity's most ancient migration over 36,000 km only with the travel stickers and the music.
The Honda Great Journey project explores the far-reaching potential of autonomous driving technology. It visualizes an overland trip from Africa to South America—the route of humanity's most ancient migration—in seven scale-model concept vehicles, each designed for a specific type of terrain. By revealing the benefits of autonomous driving beyond simple efficiency and safety, it offers a new vision of travel enjoyment and human mobility for the future. This book was created to present the excitement of the travel going around the route. Describe the execution : To reflect the varied experiences that the Honda. Great Journey. would offer, we created a scrapbook of the travel stickers a person might collect along the way. With fully realized graphic designs depicting the sights, architecture, wildlife, and culture of places along the route, we evoke the romance of travel in a familiar yet exciting way.