The Campaign

We turned the benefits of the special nozzle of NODOGLE into visual that can communicate about how this nozzle work and its ability to hit the sore spot deeply. We used a surreal visual to attract the attention of the target audiences of this product and reflect that it is a product from Japan. In addition, we decided to express our idea by using a Japanese ghost, Rokurokubi, and telling a story that no matter how deep your throat is, the special NODOGLE nozzle can reach the sore spot.

Creative Execution

Since NODOGLE spray is a new Japanese product with a special nozzle, we decided to use Rokurokubi as a visual to convey the idea and express the Japanese style at the same time. We used a Japanese woodblock printing technique, as well as, paper with a special texture to create a poster, which is very distinctive because of its visual impact and its craft.

Indication of how successful the outcome was in the market

Since Thai people believe that products from Japan have a good quality, we created this poster to present Japanese style and the selling point of the product. When it is installed at the point of sale, it can draw the attention of the audiences, make them remember the brand, and create product trial.

As the main target audiences of NODOGLE is a white collar, especially an office worker, we decided to create visual with a Rokurokubi wearing a uniform and working in an ordinary air-conditioned office space. The office has only small number of ventilators, resulting in poor airflow and causing a sore throat. This visual can create an impact and can convey the better and different benefits of NODOGLE and reflect the Japanese style of the product.