| Title | THE RESPONSIVE LOOKBOOK |
| Brand | DIESEL |
| Product / Service | JOGGJEANS |
| Category | C01. Digital & Interactive Design |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Idea Creation | FRED & FARID SHANGHAI, CHINA |
| Media Placement | FRED & FARID SHANGHAI, CHINA |
| PR | FRED & FARID SHANGHAI, CHINA |
| Production | FRED & FARID SHANGHAI, CHINA |
| Additional Company | DIESEL Glendale, USA |
| Name | Company | Position |
|---|---|---|
| Fred & Farid | FRED & FARID | Chief creative officers |
| Laurent Leccia | FRED & FARID | Creative director |
| Nix Xiong | FRED & FARID | Copywriter |
| Juni Zhu | FRED & FARID | Art Director |
| Pauline Salendre | FRED & FARID | Digital agency producer |
| Erick Alonso | FRED & FARID | Digital agency producer |
| Pierrick Jegou | FRED & FARID | Photographer |
| Yannick Landry | FRED & FARID | Developper |
| Christophe Archaimbault | Diesel | Brand supervisor |
| Tracy Wang | Diesel | Brand supervisor |
| Adam Nait | FRED & FARID | Agency supervisor |
| Mylene Boutonnet-Tranier | FRED & FARID | Agency supervisor |
| Claudia Anegon | FRED & FARID | Agency supervisor |
THE AGENCY HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEANS BUT IS ALSO ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGG JEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY; SO HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY. WE HAVE CREATED THE RESPONSIVE DENIM; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY. WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW
DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. WE FOCUSED ON HOW WE COULD DEMONSTRATE THIS UNIQUE SELLING PROPOSITION DIGITALLY BY CREATING A REPOSNIVE SITE.