The Campaign

“Your hearing is back and you will not miss even the tiny little voice.” Hearing aids from Dear Hearing understand ones who have hearing problems so we’d like to help them hear everything clearly again even the lowest sound.

Creative Execution

Print series consisted of 3 executions as follow: 1. Toothpick 2. Pencil lead 3. Needle The ad exaggerated those small objects at the moment that it hits the floor and breaks. Moreover, the illustration shows the name of the object such as Toothpick, Pencil lead and Needle. When the audiences see the visual and the illustrated headline “toothpick”, "pencil lead", and "needle" it is compared to the moment that people who wear hearing aids hear that sound and said to themselves “I got it!”.

Indication of how successful the outcome was in the market

The main goal of the client was to create brand awareness of Dear Hearing Center in low budget and it was successfully increased during the project. Simultaneously, the Ads make consumers feel confident that hearing aids will help improve their hearing capability and they will no longer suffer from hearing problems again.

Brand relevance: People who are facing hearing problem has no confident when they have to do activities in their daily life such as study in class, meeting at work. Hearing aids allows them to be confident and get on with their lives smoothly. Choice of campaign elements: Print because stunning visual is better communicate to people who has hearing problems. Target: People who has hearing problems. Approach: Exaggerated & stunning visual