| Title | FAMILY |
| Brand | HONG KONG TRANSPLANT SPORTS ASSOCIATION |
| Product / Service | HONG KONG TRANSPLANT SPORTS ASSOCIATION |
| Category | B04. Posters |
| Entrant | J. WALTER THOMPSON HONG KONG, HONG KONG |
| Idea Creation | J. WALTER THOMPSON HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Simon Welsh | J. Walter Thompson Hong Kong | Chief Creative Director |
| Wilson Ang | J. Walter Thompson Hong Kong | Group Creative Director |
| Max Fung | J. Walter Thompson Hong Kong | Associate Creative Director |
| Edmond Leung | J. Walter Thompson Hong Kong | Art Director |
| Matthew Kam | Matthew Kam | Illustrator |
Stopping your family member donating organs is like stopping your family member saving a life.
To illustrate the darkness of stopping family member saving a life, a dark illustration style is utilized.
The campaign got over 1 million media impression.
The objection is from either the donor’s parents or wife. That’s why we created 2 versions for these 2 groups of people.