The Campaign

We have developed a branding posters based on the slogan “NEW ANGLE, NEW WORLD.” The design motif is a collection of eyeballs. Every shift in angle of the multiple eyeballs creates a new visual image that wasn’t visible before, creating PR content that represents the multiple perspective experience that one can discover at the college.

Creative Execution

We produced a TV commercial with a broad reach, objects and graphics to appeal on campus, and take away goods with the core design idea of a“NEW ANGLE, NEW WORLD.” We unified all of the designs with the eyeball motif, communicating our message simply.

Indication of how successful the outcome was in the market

As a result, we succeeded at providing students who want to study art with a simulated "multiple perspective" experience. We were able to make the Nihon University College of Art stand out from the other numerous art universities with this experience.

Art is to shift your perspective. We established a high relevancy by communicating the chance to see a new perspective with a motif of eyes. In order to reach outstanding students, we have posted movies and graphics at their contact points.