| Title | BAYSTARS CLIMAX SERIES |
| Brand | THE YOKOHAMA DENA BAYSTARS |
| Product / Service | THE YOKOHAMA DENA BAYSTARS |
| Category | G03. Logo Design |
| Entrant | TUGBOAT DESIGN Tokyo, JAPAN |
| Idea Creation | TUGBOAT DESIGN Tokyo, JAPAN |
| Idea Creation 2 | TUGBOAT Tokyo, JAPAN |
| Idea Creation 3 | THE YOKOHAMA DENA BAYSTARS Kanagawa, JAPAN |
| Media Placement | THE YOKOHAMA DENA BAYSTARS Kanagawa, JAPAN |
| PR | THE YOKOHAMA DENA BAYSTARS Kanagawa, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yasumichi Oka | TUGBOAT | Creative Director |
| Kengo Kato | TUGBOAT DESIGN | Art Director |
| Jun Goto | TUGBOAT DESIGN | Designer |
The aiming was to raise anticipation for the series overall in steps, sharing the big event feeling with fans through the team’s participation in the Climax Series.
Before participation in the Climax Series – Being clad in waves (as the HQ is in a port) After participation in the Climax Series – Being clad in flames (to express fighting spirt)
By adapting the logo mark in steps, increased motivation was achieved through fostering a sense of accomplishment at each stage together with the fans. The Climax Series proved to be a very exciting event.
Target audience : The fans of Yokohama DeNA Baystars(Japanese baseball team)