| Title | FUTURE ME |
| Brand | HAKUHODO INC. |
| Product / Service | HAKUHODO INC. RECRUIT |
| Category | C01. Digital & Interactive Design |
| Entrant | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Production | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| MASATOSHI USAMI | HAKUHODO inc. | Planner |
| KENGO TATSUZAWA | HAKUHODO i-studio Inc. | Art Director |
Visitors can imagine what kind of achievement that can make at HAKUHODO.
We developed a service for visitors to upload their face photo online. Supported with more than 10,000 rows of real data(*), the photo is then being mapped to a fictional timeline of year 20XX, forming a story of a typical day as an HAKUHODO staff. This helps the visitors to imagine what kind of achievement they can make at HAKUHODO. * Stories are backed up with reports from the HAKUHODO Institute of Life and Living that analyzes actual newspaper and online news from the past. While the timeline appears to be fictional, simulation results are supported with reliability with a certain extent.
?Applicants number increased 110%. Web site accesses reached 500,000. ?About 100,000 people experienced campaign.
What students want to know is not about the company detail, it is their future vision and possibilities working there. That is why we thought the best way was to connect students to HAKUHODO, which could be a future environmental for them, and to enhance engagement between students and HAKUHODO.