IN SAFE HANDS - FINGERPRINT, PASSCODE, PATTERN

TitleIN SAFE HANDS - FINGERPRINT, PASSCODE, PATTERN
BrandVISA SINGAPORE
Product / ServiceVISA MOBILE PAYMENT
CategoryB04. Posters
EntrantBBDO ASIA Singapore, SINGAPORE
Idea Creation BBDO ASIA Singapore, SINGAPORE

Credits

Name Company Position
Primus Nair BBDO Singapore Executive Creative Director
Theophilues Tan BBDO Singapore Associate Creative Director
Tan Giap How BBDO Singapore Associate Creative Director
Tan Giap How BBDO Singapore Art Director
Tan Zi Wei BBDO Singapore Art Director
Theophilues Tan BBDO Singapore Copywriter
Ariel Lee BBDO Singapore Senior Account Director
Nicolette Siow BBDO Singapore Senior Account Executive
Betty Yeo BBDO Singapore Agency Producer

The Campaign

We created a range of ads that showed conventional items people would buy, revealed within graphic patterns that take the form of the usual ways one would verify their identity on their mobile phones before payment. Educating the masses that only with proper verification, can one get, or “unlock”, what one wants.

Creative Execution

The graphic imagery on each ad is based on the input methods on phones which one would use to verify their payment, i.e. fingerprints, Android pattern passcode, or the iPhone passcode input. By revealing the items that one would buy behind these “die-cut” patterns, we are demonstrating how paying with Visa on your mobile is both secure and safe.

Indication of how successful the outcome was in the market

The campaign raised awareness for paying with Visa on your mobile, and continues to generate strong interest for the product.

While Singapore is one of the most modern countries in the Southeast Asian region, a large majority of the population are apprehensive when it comes to using new modes of payment. So we created a range of ads that educated the masses that only with proper verification, can one get, or “unlock”, what one wants.