Title | IN SAFE HANDS - FINGERPRINT, PASSCODE, PATTERN |
Brand | VISA SINGAPORE |
Product / Service | VISA MOBILE PAYMENT |
Category | B04. Posters |
Entrant | BBDO ASIA Singapore, SINGAPORE |
Idea Creation | BBDO ASIA Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Primus Nair | BBDO Singapore | Executive Creative Director |
Theophilues Tan | BBDO Singapore | Associate Creative Director |
Tan Giap How | BBDO Singapore | Associate Creative Director |
Tan Giap How | BBDO Singapore | Art Director |
Tan Zi Wei | BBDO Singapore | Art Director |
Theophilues Tan | BBDO Singapore | Copywriter |
Ariel Lee | BBDO Singapore | Senior Account Director |
Nicolette Siow | BBDO Singapore | Senior Account Executive |
Betty Yeo | BBDO Singapore | Agency Producer |
We created a range of ads that showed conventional items people would buy, revealed within graphic patterns that take the form of the usual ways one would verify their identity on their mobile phones before payment. Educating the masses that only with proper verification, can one get, or “unlock”, what one wants.
The graphic imagery on each ad is based on the input methods on phones which one would use to verify their payment, i.e. fingerprints, Android pattern passcode, or the iPhone passcode input. By revealing the items that one would buy behind these “die-cut” patterns, we are demonstrating how paying with Visa on your mobile is both secure and safe.
The campaign raised awareness for paying with Visa on your mobile, and continues to generate strong interest for the product.
While Singapore is one of the most modern countries in the Southeast Asian region, a large majority of the population are apprehensive when it comes to using new modes of payment. So we created a range of ads that educated the masses that only with proper verification, can one get, or “unlock”, what one wants.