OSMO STAMP MAKING MACHINE

TitleOSMO STAMP MAKING MACHINE
BrandSHACHIHATA
Product / ServiceOSMO STAMP MAKING MACHINE
CategoryG01. Typography
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production C3 FILM NAGOYA, JAPAN
Production 2 TAKI C1 Nagoya, JAPAN

Credits

Name Company Position
Michihito Dobashi DENTSU INC. CD&AD
Maki Sato DENTSU INC. PL
Kojima Kozue DENTSU INC. AD
Fumi Anan DENTSU INC. CW
Thomas Hamilton DENTSU INC. T
Yuzuru Hasegawa DENTSU INC. T
Masahiro Furukawa taki-c1 co.,ltd. AD
Keita Nakao taki-c1 co.,ltd. D
Shota Ohyama taki-c1 co.,ltd. D
Saki Ohgose taki-c1 co.,ltd. D
Yoshiaki Nishimatsu taki-c1 co.,ltd. WD
Keiichi Nakamura taki-c1 co.,ltd. FE
Noriko Fujita taki-c1 co.,ltd. D
Mayumi Sumi taki-c1 co.,ltd. D
Yoshitaka Kondo C3 Film Co.,LTD FD
Tsutomu Kondo C3 Film Co.,LTD FP
Yasukiyo Fujimoto C3 Film Co.,LTD CGD
Koichi Umemura C3 Film Co.,LTD PM
Kano Hayashi C3 Film Co.,LTD PM
Haruna Wakasugi C3 Film Co.,LTD PM
Rui Mayumi NOIR.INC FC
Yoshihiro Ozaki DARUMA P
Takaya Hattori Dee Studio SD
Yuhei Yamamoto maisonette A
Mari Kakuta maisonette ST
Hanako Kaiya freelance HM
Kenji Niwa Zaxx Inc. OE
Kazuhiro Suizu Zaxx Inc. MAV
Tatsuma Hayashi freelance Animator
Akira Tsuchiya freelance LT

The Campaign

Through our design, we express the joy of OSMO stamping and the proliferation of stamp culture. The visual identity was inspired by the characteristic shape and colors (square shape, vivid color tones) of the product itself.

Creative Execution

Based on the product features (square shape, vivid color tones), a certain pattern was developed for the visual identity, which was applied to all communication tools. It expresses the pleasure of combining design materials and excitement of being able to create a unique, one-off stamp that can't be found anywhere else on earth.

Indication of how successful the outcome was in the market

After an OSMO machine was installed at one Shachihata outlet, many people enjoyed creating stamps to the extent that long queues formed.

Our aim was to make stamp creation more approachable and familiar as an activity, and to create a new market. OSMO considers all users as stamp creators, and by offering a platform enabling anyone to design stamps freely, it was born as a brand to stimulate curiosity and creativity around the world.

Links

Website URL