Title | GREEN EMOJI MAP |
Brand | KIRIN |
Product / Service | GREEN LABEL |
Category | C01. Digital & Interactive Design |
Entrant | PARTY Tokyo, JAPAN |
Idea Creation | PARTY Tokyo, JAPAN |
Idea Creation 2 | DENTSU INC. Tokyo, JAPAN |
Production | ADBRAIN INC. Tokyo, JAPAN |
Production 2 | FUTUREK FT Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Daisuke Nakamura | PARTY | Creative Director+Technical Director |
Noriaki Onoe | DENTSU INC. | Creative Director+Copywriter |
Kentaro Sagara | ADBRAIN | Creative Director+Art Director |
Mandy Wang | PARTY | English Copywriter |
Yu Nishimuta | DENTSU INC. | Producer |
Erika Omata | DENTSU INC. | Producer |
Daisuke Kobayashi | FT | FUTUREK INC. TOKYO BRANCH | Producer |
Manabu Sasaki | ADBRAIN | Producer |
Masashi Tsuji | FT | FUTUREK INC. TOKYO BRANCH | Project Manager |
Shunpei Watanabe | ADBRAIN | Designer |
Keigo Ogino | ADBRAIN | Designer |
Koichiro Miyoshi | FT | FUTUREK INC. TOKYO BRANCH | Web Director |
Ko Nishiuchi | FT | FUTUREK INC. TOKYO BRANCH | Technical Director |
Yoshitaka Watanabe | FUTUREK Inc. | Programmer |
Seiichiro Arahari | FT | FUTUREK INC. TOKYO BRANCH | Programmer |
Makoto Urakawa | FUTUREK Inc. | Programmer |
Tomoka Nakanishi | FUTUREK Inc. | Programmer |
Mutsumi Hamano | Melody Punch | Music Producer |
Tetsuro Ishishi | LIKI inc. | Motion Director |
Yohei Nemoto | DENTSU INC. | PR Planner |
Ryoichi Shimoyama | DENTSU INC. | PR Planner |
Yosuke Mamiya | DENTSU INC. | Strategist |
Kyoko Hario | DENTSU INC. | Account Executive |
The World’s First Map Made with Emojis: GREEN EMOJI MAP. Using emojis, an invention by Japan, to introduce the famous spots in Japan as a map.Using their smartphone or PC, users could enter their recommendations, and share emojis in a 5 x 5 layout as tweets on social media.
Using the universal communication tool of emojis, we designed a map that would delightfully surprise people around the world. For the user interface, we aimed to use emojis as much as possible, and refrained from using other form of text. Upon its launch, GREEN EMOJI MAP became a playground for everyone. It continues to evolve daily as more and more people edit and add their own recommendations for all regions of Japan.
GREEN EMOJI MAP generated a buzz immediately upon its release. With entries by users in various regions, the map now boasts more than 60,000 emojis and comments. Users expanded the fun of emojis by turning themselves into emojis or making their own maps. GREEN EMOJI MAP continues to showcase a new landscape of Japan’s charms. During your outings, treat yourself to GREEN LABEL, the most refreshing beer.
The target audience was females in their 20's~mid-30's. To make GREEN EMOJI MAP easily accessible and enjoyable for people as they are out and about, we chose to use mobile site as the platform.