| Title | HONDA. GREAT JOURNEY. TRAVEL STICKER BOOK |
| Brand | HONDA MOTOR CO., LTD. |
| Product / Service | HONDA |
| Category | B05. Books |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Media Placement | DENTSU INC. Tokyo, JAPAN |
| Media Placement 2 | MORI Tokyo, JAPAN |
| PR | DENTSU INC. Tokyo, JAPAN |
| PR 2 | MORI Tokyo, JAPAN |
| Production | TYO DRIVE Tokyo, JAPAN |
| Production 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
| Production 3 | PEN. Tokyo, JAPAN |
| Additional Company | LEHMAN AD Chiba, JAPAN |
| Additional Company 2 | MAP London, UNITED KINGDOM |
| Additional Company 3 | OGLE MODELS London, UNITED KINGDOM |
| Additional Company 4 | DENTSU KANSAI TOKYO ROOM, JAPAN |
| Name | Company | Position |
|---|---|---|
| Morihiro Harano | Mori Inc. | Creative Director |
| Yoshihiro Yagi | DENTSU INC. | Art Director |
| Haruko Tsutsui | DENTSU INC. | Copywriter |
| Scott Lehman | Lehman Ad | Copywriter |
| Daisuke Hatakeyama | Creative Power Unit | Designer |
| Taiji Kimura | PEN.Inc. | Designer |
| Anna Saito | DENTSU INC. | Designer |
| Naomi Okamura | DENTSU INC. | Designer |
| Satoshi Kohno | DENTSU INC. | Designer |
| Takanori Ikemoto | Creative Power Unit | Production copywriter |
| Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
| Misato Tachibana | Mori Inc. | Agency Producer |
| Yuta Harasawa | TYO drive | Producer |
| Kanae Harada | TYO drive | Production Manager |
| Jon Marshall | Map Project Office | Design Director |
| Scott Barwick | Map Project Office | Vehicle Conception and Design |
| Will Howe | Map Project Office | Vehicle Conception and Design |
| Jacky Chung | Map Project Office | Vehicle Conception and Design |
| Paul Wolfson | Map Project Office | Vehicle Conception and Design |
| Satoshi Isono | Universal Design Studio | Vehicle Conception and Design |
| Sasha Leong | Map Project Office | Vehicle Conception and Design |
| Ogle Models | Ogle Models | Vehicle Model-making |
This film presents the journey tracing the route of humanity's most ancient migration over 36,000 Km only with the travel stickers.
To reflect the varied experiences that the Honda. Great Journey. would offer, we created a scrapbook of the travel stickers a person might collect along the way. With fully realized graphic designs depicting the sights, architecture, wildlife, and culture of places along the route, we evoke the romance of travel in a familiar yet exciting way.
Polished 500 copies.
The Honda Great Journey project explores the far-reaching potential of autonomous driving technology. It visualizes an overland trip from Africa to South America—the route of humanity's most ancient migration—in seven scale-model concept vehicles, each designed for a specific type of terrain. By revealing the benefits of autonomous driving beyond simple efficiency and safety, it offers a new vision of travel enjoyment and human mobility for the future. This book was created to present the excitement of the travel going around the route.