Title | ROOTED. |
Brand | ADFEST 2017 |
Product / Service | ADVERTISING FESTIVAL |
Category | G03. Logo Design |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Media Placement | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU INC. Tokyo, JAPAN |
Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
Additional Company | SHOEI INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshihiro Yagi | DENTSU INC. | Creative Director |
Haruko Tsutsui | DENTSU INC. | Copywriter |
Yusuke Koyanagi | DENTSU INC. | Art Director |
Aya Hamada | DENTSU INC. | Copywriter |
Katsuhiro Uto | DENSTU CREATIVE X INC. | Designer |
Jiro Watanabe | DENSTU CREATIVE X INC. | Designer |
Junko Yoshida | DENSTU CREATIVE X INC. | Designer |
Shunichi Yamashita | SHOEI CO.LTD, | Print Producer |
ADFEST, the biggest advertising festival in Asia, celebrated its 20th anniversary this year. We focused on what lies beneath the achievements— the wide-spread roots. Roots grow and overcome various obstacles in order to grab onto nutrients. We used these tough-natured, thirsty “roots” as the motif for the total design. As the roots continue to absorb Asia’s history, culture, and flesh, it will grow even bigger, expanding overseas and absorbing creative nutrients around the world. Remember, ADFEST is still 20.
ADFEST, the biggest advertising festival in Asia, celebrated its 20th anniversary this year. We focused on what lies beneath the achievements— the wide-spread roots. Roots grow and overcome various obstacles in order to grab onto nutrients. We used these tough-natured, thirsty “roots” as the motif for the total design. As the roots continue to absorb Asia’s history, culture, and flesh, it will grow even bigger, expanding overseas and absorbing creative nutrients around the world. Remember, ADFEST is still 20.
ADFEST, the biggest advertising festival in Asia, celebrated its 20th anniversary this year. We focused on what lies beneath the achievements— the wide-spread roots. Roots grow and overcome various obstacles in order to grab onto nutrients. We used these tough-natured, thirsty “roots” as the motif for the total design. As the roots continue to absorb Asia’s history, culture, and flesh, it will grow even bigger, expanding overseas and absorbing creative nutrients around the world. Remember, ADFEST is still 20.
ADFEST, the biggest advertising festival in Asia, celebrated its 20th anniversary this year. We focused on what lies beneath the achievements— the wide-spread roots. Roots grow and overcome various obstacles in order to grab onto nutrients. We used these tough-natured, thirsty “roots” as the motif for the total design. As the roots continue to absorb Asia’s history, culture, and flesh, it will grow even bigger, expanding overseas and absorbing creative nutrients around the world. Remember, ADFEST is still 20.