ROOTED.

TitleROOTED.
BrandADFEST 2017
Product / ServiceADVERTISING FESTIVAL
CategoryB04. Posters
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production DENTSU CREATIVE X INC. Tokyo, JAPAN
Additional Company SHOEI INC. Tokyo, JAPAN

Credits

Name Company Position
Yoshihiro Yagi DENTSU INC. Creative Director
Haruko Tsutsui DENTSU INC. Copywriter
Yusuke Koyanagi DENTSU INC. Art Director
Aya Hamada DENTSU INC. Copywriter
Katsuhiro Uto DENSTU CREATIVE X INC. Designer
Jiro Watanabe DENSTU CREATIVE X INC. Designer
Junko Yoshida DENSTU CREATIVE X INC. Designer
Shunichi Yamashita SHOEI CO.LTD, Print Producer

The Campaign

ADFEST, the biggest advertising festival in Asia, celebrated its 20th anniversary this year. We focused on what lies beneath the achievements— the wide-spread roots. Roots grow and overcome various obstacles in order to grab onto nutrients. We used these tough-natured, thirsty “roots” as the motif for the total design. As the roots continue to absorb Asia’s history, culture, and flesh, it will grow even bigger, expanding overseas and absorbing creative nutrients around the world. Remember, ADFEST is still 20.

Creative Execution

DFEST, the biggest advertising festival in Asia, celebrated its 20th anniversary this year. We focused on what lies beneath the achievements— the wide-spread roots. Roots grow and overcome various obstacles in order to grab onto nutrients. We used these tough-natured, thirsty “roots” as the motif for the total design. As the roots continue to absorb Asia’s history, culture, and flesh, it will grow even bigger, expanding overseas and absorbing creative nutrients around the world. Remember, ADFEST is still 20.

Indication of how successful the outcome was in the market

ADFEST, the biggest advertising festival in Asia, celebrated its 20th anniversary this year. We focused on what lies beneath the achievements— the wide-spread roots. Roots grow and overcome various obstacles in order to grab onto nutrients. We used these tough-natured, thirsty “roots” as the motif for the total design. As the roots continue to absorb Asia’s history, culture, and flesh, it will grow even bigger, expanding overseas and absorbing creative nutrients around the world. Remember, ADFEST is still 20.

ADFEST, the biggest advertising festival in Asia, celebrated its 20th anniversary this year. We focused on what lies beneath the achievements— the wide-spread roots. Roots grow and overcome various obstacles in order to grab onto nutrients. We used these tough-natured, thirsty “roots” as the motif for the total design. As the roots continue to absorb Asia’s history, culture, and flesh, it will grow even bigger, expanding overseas and absorbing creative nutrients around the world. Remember, ADFEST is still 20.

Links

Website URL