| Title | NEW MUSCLE |
| Brand | YOSHIDA HIDEO MEMORIAL FOUNDATION / ADVERTISING MUSEUM TOKYO |
| Product / Service | D&AD AWARDS 2016 EXHIBITION IN JAPAN |
| Category | B04. Posters |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | CREATIVE POWER UNIT Tokyo, JAPAN |
| Production 2 | TYO DRIVE Tokyo, JAPAN |
| Production 3 | TYMOTE Tokyo, JAPAN |
| Production 4 | DENTSU ON DEMAND GRAPHIC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuya Furukawa | DENTSU INC. | Executive Creative Director |
| Yoshihiro Yagi | DENTSU INC. | Creative Director |
| Haruko Tsutsui | DENTSU INC. | Copywriter |
| Yusuke Koyanagi | DENTSU INC. | Art Director |
| Marina Danjo | DENTSU INC. | Copywriter |
| Haruko Nakatani | Creative Power Unit | Designer |
| Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
| Yoshiko Tomita | DENTSU INC. | Creative Producer |
Design constantly requires the development of new muscle. It's necessary for stepping into a new realm, to utilize new technology or to make society better. We worked on the total design for D&AD Awards 2016 exhibition in Japan. The design motif is an octopus. It stretches its arms, using all of its muscles; the shape is both intriguing and appealing. Design is like an octopus – stretching its arms wide in all directions, even for that extra millimeter further: to reach a new horizon.
Design constantly requires the development of new muscle. It's necessary for stepping into a new realm, to utilize new technology or to make society better. We worked on the total design for D&AD Awards 2016 exhibition in Japan. The design motif is an octopus. It stretches its arms, using all of its muscles; the shape is both intriguing and appealing. Design is like an octopus – stretching its arms wide in all directions, even for that extra millimeter further: to reach a new horizon.
Design constantly requires the development of new muscle. It's necessary for stepping into a new realm, to utilize new technology or to make society better. We worked on the total design for D&AD Awards 2016 exhibition in Japan. The design motif is an octopus. It stretches its arms, using all of its muscles; the shape is both intriguing and appealing. Design is like an octopus – stretching its arms wide in all directions, even for that extra millimeter further: to reach a new horizon.
Design constantly requires the development of new muscle. It's necessary for stepping into a new realm, to utilize new technology or to make society better. We worked on the total design for D&AD Awards 2016 exhibition in Japan. The design motif is an octopus. It stretches its arms, using all of its muscles; the shape is both intriguing and appealing. Design is like an octopus – stretching its arms wide in all directions, even for that extra millimeter further: to reach a new horizon.