| Title | SLOW TRAIN, SLOW LIFE. “GET BACK, TOHOKU.” |
| Brand | EAST JAPAN RAILWAY COMPANY |
| Product / Service | TOHOKU SHINKANSEN |
| Category | B04. Posters |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | CREATIVE POWER UNIT Tokyo, JAPAN |
| Production 2 | ICHIKURA OFFICE Tokyo, JAPAN |
| Production 3 | COTORI-OFFICE Tokyo, JAPAN |
| Additional Company | BUREAU KIDA Paris, FRANCE |
| Additional Company 2 | DENTSU KANSAI TOKYO ROOM, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takuma Takasaki | DENTSU INC. | Executive Creative Director |
| Yoshihiro Yagi | DENTSU INC. | Creative Director / Art Director |
| Hiroshi Ichikura | Ichikura Office,inc. | Copywriter |
| Waca Sakamoto | COTORI-OFFICE | Copywriter |
| Daisuke Hatakeyama | Creative Power Unit | Designer |
| Masashi Fujita | Creative Power Unit | Designer |
| Philippe Weisbecker | Freelance | Illustrator |
| Natsuko Kida | Bureau Kida SARL | Artist Agent |
| Koji Wada | DENTSU INC. | Agency Producer |
| Nao Namura | DENTSU INC. | Account Executive |
| Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows. They are often considered as simply a means of transport. In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel.
In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows. They are often considered as simply a means of transport. In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel.
We rediscovered the brand value that has been otherwise ignored and turned this untaped potential into something more tangible with the power of design.
In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows. They are often considered as simply a means of transport. In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel.