Title | 100 MEAT KARUTA |
Brand | SHIZUOKA BROADCASTING SYSTEM |
Product / Service | TV PROGRAM PROMO |
Category | B02. Promotional Item Design |
Entrant | I&S BBDO Tokyo, JAPAN |
Idea Creation | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masaki Honda | BBDO Japan | Exective Creative Director |
Yoshiyuki Kaneko | I&S BBDO INC. | Art Director |
Taoka Risa | I&S BBDO INC. | Planner |
Tatsuro Kumaki | I&S BBDO INC. | Planner |
Reiji Tachibana | Niban kobo | Producer |
Yoshitomo Yao | Niban kobo | Director |
Koharu Kumaka | Niban kobo | Manager |
Keisuke Inoue | Freelance | Photographer |
Karuta is an ancient Japanese card game where players would try and snap up the card that was being read, usually depicting nature and day-to-day life. So we took the idea of playing while learning and made poems for 100 varieties of meat.
By adopting Japanese ancient card game “Karuta”, we invented “100 meat Karuta” which is easily played by everyone and learned about meat in a fun way. We made it available for anyone by providing download version.
Picked up by various media and downloaded and played by varying ages, we contributed to the program’s awareness and making eating more enjoyable.
TV station’s program promotions are always the same(program preview and its announcement by newspaper, posters etc.) We wanted to change the way and make it more meaningful to the audience.