Title | PIECES IN HARMONY |
Brand | ROKUJIGEN |
Product / Service | KINTSUGI |
Category | B04. Posters |
Entrant | I&S BBDO Tokyo, JAPAN |
Idea Creation | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shinichi Ikeda | I&S BBDO INC. | Senior Creative Director |
Risa Taoka | I&S BBDO INC. | Planner |
Chisako Yoshizaki | Amana | Producer |
Tomoaki Watanabe | TCJ | Producer |
Kazuhide Kumada | TCJ | Producer |
Kazuhiro Yamamoto | SPONGE | Director |
Akira Sakamoto | doable | Photographer |
Rakuda | Freelance | Cameraman |
Reiko Matsumoto | Kadokawa Daiei Studio | Art |
Keigo Masaki | Rizing | Photo Retouch |
Tatsuya Ikeda | TCJ | Manager |
Masahito Tsunoda | TCJ | Manager |
Kaito Sakuma | apples & oranges | Music |
Hanako Nagai | INCITE JAPAN TUTORING | Coordinator |
Used for a theme appealing to modern-day people, new life has been breathed into this traditional Japanese craft. Representing historically-feuding neighboring countries, two dishes have been combined with Kintsugi with the cracks resembling the national border. We cannot forget cultural differences or things that happened in the past, but we appealed for mutual understanding through Kintsugi by producing a new harmonious shape in a single dish.
Prioritizing the visual look of Kintsugi, we minimized the size of the text. In conjunction with the exhibits, we put up posters on Omotesand? – a popular place for foreign nationals to gather. We were able to attract interest by making a series of beautifully harmonious posters fusing different cultures.
Rokujigen Kintsugi Studio has succeeded in relaying the philosophy of Kintsugi to many people, and received enquiries from people all across the world as well as Japan.
By combining the dishes of countries with differing or similar cultures, a beautiful design can be created. Dozens of combinations were suggested to find the perfect harmony from a design viewpoint. As a result, we created a series of works in four regions with differing histories. Like looking at a map, the crack reminds one of a national border when photographed from overhead.