The Campaign

We expressed the fact handicapped people are facing in Japan by using slogans and the techniques of traditional Japanese style paintings, intending to pose the unique problem we Japanese are so behind with. White Hands' activities were introduced and drew considerable attention through this advertisement at Sex Summit, a convention sponsored by them, which was attended by educational institutions like Tokyo University of the Arts and Tokyo University, lots of nonprofit organizations and administrative organs. Even an exhibition of these posters was subsequently held at the National Library.

Creative Execution

White Hands' activities were introduced and drew considerable attention through this advertisement at Sex Summit, a convention sponsored by them, which was attended by educational institutions like Tokyo University of the Arts and Tokyo University, lots of nonprofit organizations and administrative organs. Even an exhibition of these posters was subsequently held at the National Library.

Indication of how successful the outcome was in the market

Their activities and the posters spread in an instant through media and the Internet, and in the aspect of sexuality, the quality of handicapped people's life was actively taken up and discussed all over Japan by leading newspapers and many other media, the scale of which was a 50% increase compared with the previous year. They have been more recognized and supported, and the donation amounted to an increase of 43%, on the other hand.

We expressed the fact handicapped people are facing in Japan by using slogans and the techniques of traditional Japanese style paintings, intending to pose the unique problem we Japanese are so behind with.