The Campaign

We want to communicate the product benefit with a strong key visual that will persuade our target group to try our product. Since everyone wants their acne to disappear as soon as possible, we create a simple and impactful graphic device to capture their attention, and to show them that their acne will be cleared over night by our product. With a symbolic of a clock together with red dots that fade away hour after hour, and a clean and minimal mood and tone really make an impact and stand out from the clutter of normal cosmetic ads.

Creative Execution

We design a graphic device that can simply communicate our strong benefit, which is effectively clear acne spot over night. This design has to be also impact and memorable. We use a symbolic of clock together with red dots that fade away hour after hour, and we cut off unnecessary elements to make the ads looks clean and difference from normal cosmetic ads. This is to make sure that in magazines and shops that we place our ads, it’ll will stand out and eye catching.

Indication of how successful the outcome was in the market

The design of our press ads and poster help builds up awareness and trial for our product. At the same time it makes Provamed Acne Spot Gel looks difference and modern as a brand that is not follow traditional way of doing advertisement. Our target group is young people, who always have problem with acne and always seek for new solutions. We successfully make them interest in our brand within a small budget and limitation of traditional media usage.

Provamed Acne Spot Gel wants to stand out from other competitors but has limit budget. If they use traditional way to create key visual by using beautiful celebrity or model with a very long copy and details to talk about the ingredients and benefit, no one will notice and recognize this brand. We know that our target group wants a quick solution for their acne problem so we give them a graphic device to quickly understand our strong benefit. The approach of using minimal elements makes the ads looks clean and simple, and therefore makes our press ads stands out from other pages in magazine and also our poster are more eye catching than our competitor’s in every shop.