| Title | FOREVER OUR LEADER |
| Brand | THE YOKOHAMA DENA BAYSTARS |
| Product / Service | THE YOKOHAMA DENA BAYSTARS |
| Category | A04. Photography |
| Entrant | TUGBOAT DESIGN Tokyo, JAPAN |
| Idea Creation | TUGBOAT DESIGN Tokyo, JAPAN |
| Idea Creation 2 | TUGBOAT Tokyo, JAPAN |
| Idea Creation 3 | THE YOKOHAMA DENA BAYSTARS Kanagawa, JAPAN |
| Media Placement | THE YOKOHAMA DENA BAYSTARS Kanagawa, JAPAN |
| PR | THE YOKOHAMA DENA BAYSTARS Kanagawa, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yasumichi Oka | TUGBOAT | Creative Director |
| Kengo Kato | TUGBOAT DESIGN | Art Director |
| Hiroshi Komatsu | Freelance | Copywriter |
| Yoshitaka Nakamura | TUGBOAT DESIGN | Designer |
| Tsuyoshi Kusano | TUGBOAT DESIGN | Producer |
| Keisuke Anzai | Freelance | Photographer |
| Kenji Mitsuhashi | TUGBOAT DESIGN | Producer |
| Hiroharu Matsuoka | Freelance | Lighting Director |
| Megumi Hioki | Freelance | Calligrapher |
By symbolically taking snapshots of him during his play on the field, the sense of his presence as a player in baseball for 25 years and his way of life as a man is included in the photograph. for the name “Bancho” which is given to him alone, by adding “eternal/forever” the sense of originality for the word is strengthened. His eternal presence as a baseball player is expressed.
This poster was posted in many places in Yokohama city, since it was announcing the retirement of players in Yokohama DeNA BayStars loved not only by the fans of the team but also by many Yokohama citizens.
A very memorable campaign (event) for the retirement of a star player who leaves behind a record-breaking status for the team’s history.
Target is the fans of Yokohama Baystars and Yokohama citizens.