| Title | SUMINAGASHI |
| Brand | P&G |
| Product / Service | SK-II |
| Category | A01. Direction |
| Entrant | GREAT GUNS London, UNITED KINGDOM |
| Idea Creation | PROCTER & GAMBLE Singapore, SINGAPORE |
| Idea Creation 2 | BBDO ASIA Singapore, SINGAPORE |
| Production | GREAT GUNS London, UNITED KINGDOM |
| Name | Company | Position |
|---|---|---|
| Ravi Eshwar | BBDO Asia | Creative Director |
| AnnMay Chua | BBDO Asia | Agency Producer |
| Eva Midgley | Great Guns | Director |
| Laura Gregory | Great Guns | CEO/Founder |
| Carl Wyant | Great Guns | Executive Producer |
| Tim Francis | Great Guns | Producer |
| Kojo Abban | Great Guns | Producer |
| Jean Possion | Freelance | Director of Photography |
| James Demetriou | Great Guns | Editor |
| Jean Clement | Freelance | Colourist |
Women are often defined by the stereotype society places on them. Every woman is different and Suminagashi, which means floating ink in Japanese, pays homage to those women who refuse to be defined by society.