BATHROOM

TitleBATHROOM
BrandIAG NEW ZEALAND
Product / ServiceSTATE INSURANCE
CategoryA04. Production Design / Art Direction
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Media Placement PHD Auckland, NEW ZEALAND
Production FINCH Auckland, NEW ZEALAND
Production 2 FRANKLIN RD Auckland, NEW ZEALAND

Credits

Name Company Position
Nick Worthington Colenso BBDO Creative Chairman
Steve Cochran Colenso BBDO Executive Creative Director
Mick Stalker Colenso BBDO Creative Group Head
Charlie Godinet Colenso BBDO Art Director
Samuel Sweetman Colenso BBDO Copywriter
Will Harvey Colenso BBDO Business Director
Emily Frost Colenso BBDO Senior Business Manager
Robert Vela Colenso BBDO Account Executive
Amy Pollock Colenso BBDO Planner
Michelle Cavander IAG New Zealand Sales & Marketing Manager
Divesh Bhula IAG New Zealand Propositions Marketing Manager
Nicole Lovesy IAG New Zealand Channel Marketing Lead
Natasha Gill Colenso BBDO Senior TV Producer
Rebekah Kelly FINCH Production Company Producer
Yianni Warnock FINCH Director
Shane Taipari Franklin Road Sound Design
Andrew Stroud Freelancer DOP
Nathan Pickles Freelancer Offline Editor
Stu Bedford Freelancer Online Editor
Pete Ritchie Freelancer Colourist

Brief Explanation

To demonstrate State’s brand motto ‘Click. Done’, we created a series of YouTube pre-roll ads. But unlike any other pre-rolls, we encouraged people to skip our ads. In fact, we begged people to skip them. And if they didn’t skip. We skipped them ourselves. In this film our character is brushing her teeth when a pipe bursts, spraying water everywhere. She’s worried. Suddenly two other pipes burst and start flooding the room. The voice-over asks our view to help her out by ‘skipping’ the ad. If they don’t, the room rapidly fills, until she is submerged. Now holding her breath, our character and voice-over peld with the viewer to save her. If they still don’t skip, she decideds she’s had enough an swims to the skip buttons and presses it, saving herself and finishing the ad.

The Brief

State Insurance help people recover from life threatening situations every day. The problem is, legally we can’t show real danger. So how do you dramatise the devastating impact of a flooded house, without showing real flooding? And all within State’s blue, monochromatic brand guidelines. We created an all blue bathroom set with pipes rigged with blue material so when they ‘burst’ the material shot out. Small thin wires moved the material back and forth to create the ‘rushing water’ effect. To show the room filling with water, we slowly pulled a see-through blue sheet up in front of the camera, rising up as our character was lifted on a harness. The same harness then enabled her to swim toward camera and press the ‘skip button’ – without creating any real danger for our hero.

Links

Video URL