ANCHOR MILK SLAMS REAL

Bronze Spike
TitleANCHOR MILK SLAMS REAL
ClientFONTERRA
Product / ServiceMILK
CategoryA02. Script
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Media Placement MEDIACOM NEW ZEALAND Auckland, NEW ZEALAND
Production ASSEMBLY Auckland, NEW ZEALAND
Production 2 HARMONIC STUDIO Auckland, NEW ZEALAND

Brief Explanation

In a culture of celebrating the carefully crafted selfie, there is nothing more beautiful, more revealing, or more disarming than a real authentic smile. This is particularly true for our target audience of millennials and generation Z, who have grown up using other people’s social media feeds as a barometer for happiness. Milk helps to naturally grow bright and healthy teeth, so World Champion Slam poet Harry Baker performs a poem as an ode to the moments when they’re put on show. We approached a diverse group of young people from around Auckland City to capture authentic moments in our documentary-style film. The piece focuses on the transition a person makes between reflection, and breaking into an unaffected grin. We highlighted this genuine interaction where people can’t help but bare their teeth to illustrate the connection between candid joy and a unique, natural smile.

Credits

Name Company Position
Nick Worthington Colenso BBDO Creative Chairman
Dave Brady Colenso BBDO Creative Director
Samuel Trimble Colenso BBDO Art Director
Georgia Johnstone Colenso BBDO Copywriter
Harry Baker Independent Copywriter
Rachel Morgan Colenso BBDO International Group Business Director
Annabel Rees Colenso BBDO Group Business Director
Tymon Rackley Colenso BBDO Senior Account Manager
Jen Storey Colenso BBDO Head of Broadcast
Mylene Ong Colenso BBDO Head of Planning
Otavio Faccina Fonterra General Manager
Kevin Taffs Fonterra Marketing Manager
Peter Hobbs Harmonic Studio Composer
Jonny Kofoed Assembly Director of Motion & Design
Helen Naulls Assembly Producer
Andy Dasgupta Fonterra Chief Marketing Officer
Megan Au Assembly DOP
Links
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