| Title | THE AUSTRALIAN DONS |
| Brand | GEORGE WESTON FOODS |
| Product / Service | DON SMALLGOODS |
| Category | A03. Casting |
| Entrant | THE OTTO EMPIRE South Melbourne, AUSTRALIA |
| Idea Creation | DDB MELBOURNE, AUSTRALIA |
| Production | THE OTTO EMPIRE South Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Justin Reardon | The OTTO Empire | Director |
| Jo de Fina | The OTTO Empire | Executive Producer |
| Sophie Woods | The OTTO Empire | Producer |
| Joel Betts | The OTTO Empire | DOP |
| David Whittaker | The Editors | Editor |
| Marty Gilchrist | Puffin Post | Editor |
| Fiona Dann | Casting Sugar | Casting Director |
| Dion Appel | DDB Melbourne | Managing Director |
| Glen Dickson | DDB Melbourne | Creative Director |
| Brett Edwards | DDB Melbourne | Senior Art Director |
| Anna Stickley | DDB Melbourne | Copywriter |
| Tuesday Picken | DDB Melbourne | Head of Onscreen |
Who better to sell DON's significant range of meat products than the Dons who actually eat them? DON Smallgoods has re-introduced itself to the nation with a new integrated campaign. DON is looking for every man, woman and child in Australia that goes by the name 'Don' (Donnas, Donatellas and Don Juans, too). And once they find them? These fortunately named individuals will have the chance to be the new faces of one of the nation's most iconic brands. They'll show us first-hand the integral role DON Smallgoods plays in the many and varied rituals of modern Australia. Starring in DON ads, scoffing free DON products, enjoying exclusive DON junkets - the works.