| Title | DUET |
| Brand | MARS PETCARE |
| Product / Service | SCHMACKOS |
| Category | A04. Production Design / Art Direction |
| Entrant | THE OTTO EMPIRE South Melbourne, AUSTRALIA |
| Idea Creation | DDB MELBOURNE, AUSTRALIA |
| Production | THE OTTO EMPIRE South Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Christopher Hill | The OTTO Empire | Director |
| Jo de Fina | The OTTO Empire | Executive Producer |
| Josh Butt | The OTTO Empire | Producer |
| Glen Dickson | DDB Melbourne | Creative Director |
| Rebecca Morris | DDB Melbourne | Art Director |
| Locki Choi | DDB Melbourne | Copywriter |
| Sophie Simmons | DDB Melbourne | Head of Broadcast |
| Dion Appel | DDB Melbourne | Managing Director |
| Dan Lee | The Butchery | Editor |
| Ed Goldner | The OTTO Empire | DOP |
| Lance Davis | The OTTO Empire | Production Designer |
The campaign is based on a simple insight - while "Dogs Go Wacko For Schmackos" still rings true, treating your dog is pretty good fun for owners too. Dog owners get a lot of joy out of treating so this dance spot was created to highlight that fact whilst keeping the "wacko" in "schmacko"