| Title | DRIVING THE PIANO |
| Brand | TOYOTA |
| Product / Service | TOYOTA PHV |
| Category | A04. Production Design / Art Direction |
| Entrant | KOO-KI Fukuoka-City, JAPAN |
| Idea Creation | KOO-KI Fukuoka-City, JAPAN |
| Idea Creation 2 | PADDLE Tokyo, JAPAN |
| Idea Creation 3 | INVISIBLE DESIGN LAB Fukuoka, JAPAN |
| Idea Creation 4 | TASKO INC. Tokyo, JAPAN |
| Production | KOO-KI Fukuoka-City, JAPAN |
| Production 2 | PADDLE Tokyo, JAPAN |
| Production 3 | INVISIBLE DESIGN LAB Fukuoka, JAPAN |
| Production 4 | TASKO INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kei Uehara | KOO-KI Co., Ltd. | Director |
| Jun Ogawa | KOO-KI Co., Ltd. | Producer |
| Kazuta Yanagihara | Paddle inc. | Producer |
| Yoshiro Tanioka | Paddle inc. | Production Manager |
| Masayuki Noda | invisible designs lab. | Music Producer |
| Kenjiro Matsuo | invisible designs lab. | Music |
| Nakamura Yuichi | invisible designs lab. | Music |
| Masataka Kimura | TASKO inc. | Device designer |
| Miki Ogawa | trifoce | DOP |
| Makoto Washizu | 4D | Srylist |
| Toshihiko Shingu | Surge | Hair make |
| Fumitomo Kobayashi | freelance | Editor |
| Kensaku Numata | freelance | Compositor |
| Shu Ikushima | KOO-KI Co., Ltd. | CG Designer |
A man who is driving a huge instrument that is alike a piano as well as a vehicle. A woman shows up. Gears start rolling as she turns a handlebar and it starts playing beautiful sounds. Motive power is added one by one and that brings extraordinary ensemble to perfection. One of TOYOTA PHV’s characteristics is “driving that utilizes three sources of power (one engine and two motors).” “driving the piano” is the TOYOTA PHV brand’s video for global promotion.
We developed the idea to perform music with an analog system using people and a piano. The sizable apparatus called “Trinity Piano” was constructed according to a meticulous design. The speed of the wooden musical score that evokes images of the road is controlled by three individuals. The wooden score is read and levers move over the keyboard to play the piano as the handles are turned. This music ensemble was created with an analogue technique to convey the greatest feature of hybrid cars, which is environmental performance.