Title | THE JOURNEY |
Brand | SAKURA PAXX CORP. |
Product / Service | SAKURA PAXX CORP. |
Category | A01. Direction |
Entrant | EDP GRAPHIC WORKS Tokyo, JAPAN |
Idea Creation | EDP GRAPHIC WORKS Tokyo, JAPAN |
Idea Creation 2 | MITSUI ADVERTISING Toyama, JAPAN |
Name | Company | Position |
---|---|---|
Naoki Kumamoto | EDP graphic works Co.,Ltd. | Chief Executive Officer |
Kenta Ikoma | Hakuhodo Inc. | Copywriter |
Namiko Yamazaki | Hakuhodo Inc. | Namiko Yamazaki |
Naoki Kumamoto | EDP graphic works Co.,Ltd. | Chief Executive Officer |
Namiko Yamazaki | Hakuhodo Inc. | Director |
Naoki Kumamoto | EDP graphic works Co.,Ltd. | Chief Executive Officer |
Satoru Inoue | EDP graphic works Co.,Ltd. | motion graphic designer |
Kojiro Kimura | EDP graphic works Co.,Ltd. | motion graphic designer |
Kidai Kato | EDP graphic works Co.,Ltd. | motion graphic designer |
Shinnosuke Arima | EDP graphic works Co.,Ltd. | motion graphic designer |
Reika Nakazawa | EDP graphic works Co.,Ltd. | motion graphic designer |
Minori Asai | EDP graphic works Co.,Ltd. | motion graphic desigenr |
Kana Terao | EDP graphic works Co.,Ltd. | motion graphic designer |
Yuuki Kamida | EDP graphic works Co.,Ltd. | motion graphic designer |
Yosuke Ishiko | - | motion graohic designer |
Kengo Nakashio | - | motion graphic designer |
Eriko Ono | - | motion graohic designer |
Kei Kanai | - | motion graphic designer |
Yuya Murata | EDP graphic works Co.,Ltd. | CGI director |
Thomas Suess | audioforce | Music |
Yoichiro Mitsui | EDP graphic works Co.,Ltd. | representative director |
Atsushi Hashimoto | Sakura Paxx Corp. | Chief Executive Officer |
The film is the visualization of the client philosophy, "Creating a smile with a relay of heart connects the world." to let the company's employees be proud of working for the company. The film is about a cardboard box that protects a gift from a variety of obstacles during its journey in a world designed by cardboards. It is also intended to be understandable and enjoyable for any audience. The package was captured in each shot with dynamic camera framing and moves that pull the audience into the world of the story. The film achieved to give it a sense of warmth as though it was handmade with motion graphics-based CGI.