Title | A LIFE WITH H2 |
Brand | JAPAN BLUE ENERGY CO.,LTD. |
Product / Service | JAPAN BLUE ENERGY CO.,LTD. |
Category | A10. Animation |
Entrant | EDP GRAPHIC WORKS Tokyo, JAPAN |
Idea Creation | MITSUI ADVERTISING Toyama, JAPAN |
Idea Creation 2 | EDP GRAPHIC WORKS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoichiro Mitsui | Mitsui Advertising | representative director |
Naoki Kumamoto | EDP graphic works Co.,Ltd. | Chief Executive Officer |
Masaru Ikeda | EDP graphic works Co.,Ltd. | Director |
Mitsutomo Maeda | EDP graphic works Co.,Ltd. | Director |
Haruna Sakai | EDP graphic works Co.,Ltd. | Art director |
Shinnosuke Arima | EDP graphic works Co.,Ltd. | motion graphic designer |
Kidai Kato | EDP graphic works Co.,Ltd. | motion graphic designer |
Yuya Murata | EDP graphic works Co.,Ltd. | motion graphic designer |
Thomas Suess | audioforc | Music&Sound |
Erik Reiff | audioforce | Music&Sound |
Yoichiro Mitsui | Mistui Advertising | representative director |
Most people assume that hydrogen can only be formed through the decomposition of H2O. However, our client, Japan Blue Energy Co., Ltd. (JBEC), has developed a plant named Blue-Tower, that can generate hydrogen for our lives by using our daily waste. The film was created for leading people to understand the latest biomass energy produced by utilizing the tower and its technology. The film’s story depicts a day in a town with biomass energy. It shows how waste from our lives changes into biomass energy along with its extensive uses. We used friendly designs and colors for the sequence and then animated it to express the story without the use of spoken dialogue or narration. Capturing an assortment of life’s moments from a variety of different angles helps to depict that the energy exists closely to us.