A LIFE WITH H2

TitleA LIFE WITH H2
BrandJAPAN BLUE ENERGY CO.,LTD.
Product / ServiceJAPAN BLUE ENERGY CO.,LTD.
CategoryA10. Animation
EntrantEDP GRAPHIC WORKS Tokyo, JAPAN
Idea Creation MITSUI ADVERTISING Toyama, JAPAN
Idea Creation 2 EDP GRAPHIC WORKS Tokyo, JAPAN

Credits

Name Company Position
Yoichiro Mitsui Mitsui Advertising representative director
Naoki Kumamoto EDP graphic works Co.,Ltd. Chief Executive Officer
Masaru Ikeda EDP graphic works Co.,Ltd. Director
Mitsutomo Maeda EDP graphic works Co.,Ltd. Director
Haruna Sakai EDP graphic works Co.,Ltd. Art director
Shinnosuke Arima EDP graphic works Co.,Ltd. motion graphic designer
Kidai Kato EDP graphic works Co.,Ltd. motion graphic designer
Yuya Murata EDP graphic works Co.,Ltd. motion graphic designer
Thomas Suess audioforc Music&Sound
Erik Reiff audioforce Music&Sound
Yoichiro Mitsui Mistui Advertising representative director

Brief Explanation

Most people assume that hydrogen can only be formed through the decomposition of H2O. However, our client, Japan Blue Energy Co., Ltd. (JBEC), has developed a plant named Blue-Tower, that can generate hydrogen for our lives by using our daily waste. The film was created for leading people to understand the latest biomass energy produced by utilizing the tower and its technology. The film’s story depicts a day in a town with biomass energy. It shows how waste from our lives changes into biomass energy along with its extensive uses. We used friendly designs and colors for the sequence and then animated it to express the story without the use of spoken dialogue or narration. Capturing an assortment of life’s moments from a variety of different angles helps to depict that the energy exists closely to us.