Title | CAPTURE |
Brand | VERENA INTERNATIONAL CO., LTD. |
Product / Service | SURE |
Category | A01. Direction |
Entrant | McCANN Bangkok, THAILAND |
Idea Creation | McCANN Bangkok, THAILAND |
Production | PHENOMENA Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Wichian Thongsuksiri | McCann Worldgroup | Executive Creative Director |
Supachai Toemtechatpong | McCann Worldgroup | Executive Creative Director |
Suramanas Juntima | McCann Worldgroup | Creative Group Head |
Wichian Thongsuksiri | McCann Worldgroup | Copy Writer |
Supachai Toemtechatpong | McCann Worldgroup | Art Director |
Suramanas Juntima | McCann Worldgroup | Art Director |
Natthawut Chuklunthong | McCann Worldgroup | Junior Art Director |
Siriwan Bamrungphol | McCann Worldgroup | Production Group Head |
Jirapa Birasiriwatana | McCann Worldgroup | Group Business Director |
Rasrin Akkaranunkorranich | McCann Worldgroup | Account Director |
Yupin Muntzing | McCann Worldgroup | Chief Executive Officer |
Thananchai Sornsriwichai | Phenomena | Director |
Panida Ngamsompong | Phenomena | Producer |
To break through the clutter of generic weight loss demonstrations and claims in the market, Verena turns the straightforward proposition of an ingestible fat binding supplement into a very literal yet unexpected demonstration of efficacy that ‘captures the fat’. The idea is brought to life through a narrative that compares the working of the supplement to that of a vigilant highway policeman. The ‘inside’ story unfolds through a series of entertaining word play and dramatizations from the moment Sure supplement is ingested by local celebrity Woonsen, in which all fat passing through her mouth is captured and unable to pass through to any other part of her body.
For Verena, the director guided the main talents to be who they are in real life and reflected what they really want to react and handle with the police. The film has no word-for-word script, but only brief and direct the storyline. The director brought the human nature traits, spontaneous instincts and deep insights out from all the talents. So, we got realistic acting and a huge number of uniquely splendid footages for editing. Also, the film hits and win Thai online audiences because the talents can present who Thai people really are and what they will do if they got inspected by fussy Thai police.