Title | TATA HEXA - MANIFESTO |
Brand | TATA HEXA |
Product / Service | AUTOMOBILES |
Category | A11. Visual Effects |
Entrant | STORYTELLERS.IN Mumbai, INDIA |
Idea Creation | FCB INTERFACE Mumbai, INDIA |
Production | STORYTELLERS.IN Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Donovan Dsouza | FCBUlka | creative head |
‘whatever it takes’ which is manifested in the film, via a host of depictions ranging from visuals of the car captured in different terrains like rocky paths, snow covered mountains, rivers and city roads. A montage of individual stories run parallel to visuals of the car in these different terrains - from a bare-bodied snow runner to a hurdler sprinting across geysers, and a racing mountain biker to a female Samurai.