TATA HEXA - MANIFESTO

TitleTATA HEXA - MANIFESTO
BrandTATA HEXA
Product / ServiceAUTOMOBILES
CategoryA06. Editing
EntrantSTORYTELLERS.IN Mumbai, INDIA
Idea Creation FCB INTERFACE Mumbai, INDIA
Production STORYTELLERS.IN Mumbai, INDIA

Credits

Name Company Position
Donovan Dsouza FCBUlka Creative Head

Brief Explanation

‘whatever it takes’ which is manifested in the film, via a host of depictions ranging from visuals of the car captured in different terrains like rocky paths, snow covered mountains, rivers and city roads. A montage of individual stories run parallel to visuals of the car in these different terrains - from a bare-bodied snow runner to a hurdler sprinting across geysers, and a racing mountain biker to a female Samurai.