| Title | AMAZON - CITIZENS OF FASHION |
| Brand | AMAZON |
| Product / Service | FASHION |
| Category | A01. Direction |
| Entrant | STORYTELLERS.IN Mumbai, INDIA |
| Idea Creation | OGILVY & MATHER MUMBAI, INDIA |
| Production | STORYTELLERS.IN Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| O & M | Ogilvy & Mathers | Creative Head |
| Azazul haque | O&M | Creative Head |
The film showcases the idea of how rural Indian towns are transformed by International fashion Target - Youth
The film was set in an iconic place in India - Benaras, also known to many as Varanasi, a place known for its sanctity, and create a juxtaposition of hi fashion in this town elevated the fashion quotient.