Title | SLEEPY MORNINGS |
Brand | P&G |
Product / Service | PAMPERS PANTS |
Category | A08. Use of Licensed or Adapted Music |
Entrant | SAATCHI & SAATCHI GREATER CHINA Shanghai, CHINA |
Idea Creation | SAATCHI & SAATCHI GREATER CHINA Shanghai, CHINA |
Production | SAATCHI & SAATCHI GREATER CHINA Shanghai, CHINA |
Production 2 | ANTENNA MEDIA Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Paul Copeland | Saatchi & Saatchi | Regional Executive Creative Director |
Andrea Cid | Saatchi & Saatchi | Senoir Copywriter |
JooLee Chng | Saatchi & Saatchi | Senior Producer |
Lester Barnes | Lester Barnes | Composer |
Henning Winkelman | Antenna Media | Director / Editor |
Nick Morrell | Saatchi & Saatchi | Regional Account Director |
Richard Nichol | Saatchi & Saatchi | Regional Account Director |
Rita Wu | Saatchi &Saatchi Shanghai | Regional Business Director |
Sherie Chua | Saatchi & Saatchi | business director |
Cheryl Tay | Saatchi & Saatchi | Account Director |
Jordan Winter | Antenna Media (BKK) | Executive Producer |
Mia Läckgren | Antenna Media (BKK) | Producer |
Adam Hussey | Oriental Post (BKK) | Editor |
Set to the classic film score, Zorba’s Dance, by Mikis Theodorakis, we watch young babies around the world in an adorable synchronized dance as they battle to stay awake in the morning after a disturbed night in a damp inferior diaper. It's a moment every mum and dad can recognize, when baby’s will is defeated by tiredness. United in their struggle, we follow the babies’ story, from initial tiredness, to yawning, to final surrender and sleep, followed by a rude reawakening by the climax of the music. This film finally tells us, for a better night of sleep and no more sleepy mornings, use Pampers.