WOOLMARK - THE INNOVATOR

Silver Spike
TitleWOOLMARK - THE INNOVATOR
ClientTHE WOOLMARK COMPANY
Product/ServiceMERINO WOOL
CategoryA10. Animation
EntrantBUCK Sydney, AUSTRALIA
Idea Creation THE WOOLMARK COMPANY Sydney, AUSTRALIA
Production BUCK Sydney, AUSTRALIA

Brief Explanation

For thousands of years wool has been used to clothe man – and woman. We all know wool provides warmth, but do you know just how versatile this natural fibre really is? Wool doesn't just keep you warm, it can also help you keep your cool too. Titled The Innovator - after one of the main characters - the film opens in the Stone Ages; a group of men is shivering in the cold. Instead of sacrificing the sheep, Shera, for a hearty meal, our namesake man has some better food for thought – using the sheep’s fleece for clothing and protection, highlighting wool’s next-to-skin softness and comfort. We then travel through the Bedouin Era and 17th Century and witness the innovative uses of wool whilst highlighting the fibre’s

Credits

Name Company Position
Gareth O'Brien Buck Creative Director
Lucas Brooking Buck Art Director