| Title | BIG PICTURE CAMAPGIN |
| Brand | SK INNOVATION |
| Product / Service | SK INNOVATION |
| Category | A11. Visual Effects |
| Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Idea Creation | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Media Placement | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Ji Eun, Kang | Daehong Communications | Creative Solution Division 2 Executive Director |
| Young Sang, Jeong | Daehong Communications | Creative Solution 14 Team Manager |
| Su Jin, Park | Daehong Communications | Creative Solution 14 Team Assistant Director |
| Ji- ae, Yu | Daehong Communications | Creative Solution 14 Team Assistant Director |
| Jin Hyo, Shin | Daehong Communications | Creative Solution 14 Team Assistant Director |
| Woo Seok, Jeong | Daehong Communications | Creative Solution 14 Team Assistant Manager |
| Seung Kyu, Park | Daehong Communications | Account Solution 11 Team Manager |
| Min Su, Kim | Daehong Communications | Account Solution 11 Team Part Manager |
| Sung Hyun, Yoon | Daehong Communications | Account solution 11 Team Assistant Manager |
| Kyu Jin, Lee | Daehong Communications | Account solution 11 Team Assistant Manager |
| Seung Jun, Ahn | Daehong Communications | Account Solution Division 4 Executive Manager |
Highlighting its global and extensive presence as a worldwide company, the advertisement focused on the essence of SK Innovation's work which maps out the big picture by delivering a detailed explanation of what they do. The production team collaborated with the artist, Garip Ay in order to reproduce a distinct characteristic of a energy chemical enterprise. By utilizing a Turkish traditional art technique called "Ebru (marbling), we visualized innovative and beautiful key visual.