BIG PICTURE CAMAPGIN

TitleBIG PICTURE CAMAPGIN
BrandSK INNOVATION
Product / ServiceSK INNOVATION
CategoryA04. Production Design / Art Direction
EntrantDAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Idea Creation DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Media Placement DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA

Credits

Name Company Position
Ji Eun, Kang Daehong Communications Creative Solution Division 2 Executive Director
Young Sang, Jeong Daehong Communications Creative Solution 14 Team Manager
Su Jin, Park Daehong Communications Creative Solution 14 Team Assistant Director
Ji- ae, Yu Daehong Communications Creative Solution 14 Team Assistant Director
Jin Hyo, Shin Daehong Communications Creative Solution 14 Team Assistant Director
Woo Seok, Jeong Daehong Communications Creative Solution 14 Team Assistant Manager
Seung Kyu, Park Daehong Communications Account Solution 11 Team Manager
Min Su, Kim Daehong Communications Account Solution 11 Team Part Manager
Sung Hyun, Yoon Daehong Communications Account solution 11 Team Assistant Manager
Kyu Jin, Lee Daehong Communications Account solution 11 Team Assistant Manager
Seung Jun, Ahn Daehong Communications Account Solution Division 4 Executive Manager

Brief Explanation

Highlighting its global and extensive presence as a worldwide company, the advertisement focused on the essence of SK Innovation's work which maps out the big picture by delivering a detailed explanation of what they do. The production team collaborated with the artist, Garip Ay in order to reproduce a distinct characteristic of a energy chemical enterprise. By utilizing a Turkish traditional art technique called "Ebru (marbling), we visualized innovative and beautiful key visual.

The Brief

The advertisement focused on the strength that a single factual evidence can convey compared to any other sort of descriptors. By gradually stacking up the messages on top of the other, it was possible to surprise the audience, going beyond a simple sympathy. "A corporation producing Korea's energy, this is a fact." "Supplying energy to 31 countries world wide, this makes it an impact." In terms of its visuals, the production team collaborated with the artist, Garip Ay in order to reproduce a distinct characteristic of a energy chemical enterprise. By introducing a Turkish traditional art technique called "Ebru," it was possible to give a creative and innovative visual to the advertisement. Several ads were produced on different subjects - energy/chemical/lubricant oil/E&P/Battery- and each series were made in various lengths to target different audience and increase their contact with the commercial. All our efforts are in making film.

Links

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