Title | BIG PICTURE CAMAPGIN |
Brand | SK INNOVATION |
Product / Service | SK INNOVATION |
Category | A04. Production Design / Art Direction |
Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
Idea Creation | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
Media Placement | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Ji Eun, Kang | Daehong Communications | Creative Solution Division 2 Executive Director |
Young Sang, Jeong | Daehong Communications | Creative Solution 14 Team Manager |
Su Jin, Park | Daehong Communications | Creative Solution 14 Team Assistant Director |
Ji- ae, Yu | Daehong Communications | Creative Solution 14 Team Assistant Director |
Jin Hyo, Shin | Daehong Communications | Creative Solution 14 Team Assistant Director |
Woo Seok, Jeong | Daehong Communications | Creative Solution 14 Team Assistant Manager |
Seung Kyu, Park | Daehong Communications | Account Solution 11 Team Manager |
Min Su, Kim | Daehong Communications | Account Solution 11 Team Part Manager |
Sung Hyun, Yoon | Daehong Communications | Account solution 11 Team Assistant Manager |
Kyu Jin, Lee | Daehong Communications | Account solution 11 Team Assistant Manager |
Seung Jun, Ahn | Daehong Communications | Account Solution Division 4 Executive Manager |
Highlighting its global and extensive presence as a worldwide company, the advertisement focused on the essence of SK Innovation's work which maps out the big picture by delivering a detailed explanation of what they do. The production team collaborated with the artist, Garip Ay in order to reproduce a distinct characteristic of a energy chemical enterprise. By utilizing a Turkish traditional art technique called "Ebru (marbling), we visualized innovative and beautiful key visual.
The advertisement focused on the strength that a single factual evidence can convey compared to any other sort of descriptors. By gradually stacking up the messages on top of the other, it was possible to surprise the audience, going beyond a simple sympathy. "A corporation producing Korea's energy, this is a fact." "Supplying energy to 31 countries world wide, this makes it an impact." In terms of its visuals, the production team collaborated with the artist, Garip Ay in order to reproduce a distinct characteristic of a energy chemical enterprise. By introducing a Turkish traditional art technique called "Ebru," it was possible to give a creative and innovative visual to the advertisement. Several ads were produced on different subjects - energy/chemical/lubricant oil/E&P/Battery- and each series were made in various lengths to target different audience and increase their contact with the commercial. All our efforts are in making film.