A SAFETY JOURNEY THROUGH SINGAPORE

TitleA SAFETY JOURNEY THROUGH SINGAPORE
BrandSINGAPORE AIRLINES
Product / ServiceIN-FLIGHT SAFETY VIDEO
CategoryA04. Production Design / Art Direction
EntrantTBWA\SINGAPORE, SINGAPORE
Idea Creation TBWA\SINGAPORE, SINGAPORE
Production SIXTOES TV Singapore, SINGAPORE
Production 2 SONG ZU SINGAPORE Singapore, SINGAPORE
Production 3 COMFORT AND FAME Cape Town, SOUTH AFRICA

Credits

Name Company Position
Gary Steele TBWA Singapore Executive Ceative Director
Hagan de Villiers TBWA Singapore Executive Creative Director
Perry Essig TBWA Singapore Creative Director
Weicong Chong TBWA Singapore Art Director
Claudia Riberio TBWA Singapore Copywriter
Kenneth Choong TBWA Singapore Copywriter
Dawn Lee TBWA Singapore Group Head, Brand Team Management
Harish Nambiar TBWA Singapore Group Account Director
Janet Chee TBWA Singapore Account Director
Alfred Thia TBWA Singapore Account Manager
Belynda Sim TBWA Singapore Planning Director
Yanting Wong TBWA Singapore Planner
Becky Loh TBWA Singapore Project Manager
Haydn Evans SixToes.tv Executive Producer
Joelle Goh SixToes.tv Production Manager
Nicole Ackermann Freelance Director
Jamie Ramsay Freelance Director of Photography
Ian Baile Freelance Production Designer
King Li Freelance Lighting Director
Xander Vanderwesthuizen Freelance Offline Editor
Mark Doney Freelance Online / Flame Artist
Nic Apostoli Comfort & Fame Colourist
Song Zu Singapore Song Zu Singapore Music

Brief Explanation

The Singapore Girl, the iconic face of the brand, brings viewers on a journey through Singapore, while demonstrating important safety features. 

The Brief

Because we were shooting over a number of days and across multiple locations at different times of day, it was important that the film have a cohesive look. We achieved this through a grading of blue and gold - the brand colours. We also employed anamorphic lenses to give the film a grand, cinematic look. Props (like the traditional Peranakan chairs and the wooden bench at the bridge) were repurposed or built from scratch to ensure they blended in with their surroundings and looked authentic, while allowing us to demonstrate important safety features. The Haji Lane scene actually took place at two separate locations, as space was limited at the original site. The large scale mural wall was faithfully reconstructed at a second site, and the oxygen mask scene took place against it.

Links

Video URL