| Title | PREGNANT GOVERNORS |
| Brand | EACH PREFECTURES IN KYUSHU AND YAMAGUCHI |
| Product / Service | WORK & LIFE BALANCE PROMOTING CAMPAIGN |
| Category | A03. Casting |
| Entrant | NISHIKO Fukuoka, JAPAN |
| Idea Creation | NISHIKO Fukuoka, JAPAN |
| Production | T&E Fukuoka, JAPAN |
| Name | Company | Position |
|---|---|---|
| KAZUHISA OKAMOTO | JAPAN | COPYWRITER/PLANNER |
| KOHEI FUKAHORI | JAPAN | ARTDIRECTER |
| SEIJI OHISHI | JAPAN | PRODUSER |
| FUMIHIRO EGUCHI | JAPAN | DIRECTER |
| YOSHIKAZU SHIRAKI | JAPAN | CAMERAMAN |
| YOICHI KOORI | JAPAN | DESIGNER |
| MACHIKO NAKASHIMA | JAPAN | STYLIST |
| HITOSHI HIKITA | JAPAN | PRODACTION MANAGER |
| MORIOKI MIGITA | JAPAN | recording |
| TOMOHISA MIGITA | JAPAN | MIXER |
| YUSUKE YAMAMURA | JAPAN | EDITOR |
| KEN SHIMOKAWA | JAPAN | Account Executive |
“Husbands work and wives take care of the home” So, a campaign was started to solve the problem of gender inequality. A film was released showing the japanese governors wearing pregnancy suits while working, shopping, doing housework and laundry, experiencing firsthand the challenges which expectant mothers face.
In order to create a friendly workplace which encourages men to participate in housework and child care, highly influential prefectural governors were called on to participate. They were asked to wear pregnancy suits which simulate a seven-month pregnancy. The governors were participating in the Work & Life Balance Campaign. This campaign was created to send out a strong message to the country and the general public and show the social issues Japanese women face.