| Title | SHANGHAI TRUST FUND - THE MELODY |
| Brand | SHANGHAI INTERNATIONAL TRUST CO. LTD. |
| Product / Service | VARIOUS FINANCIAL SERVICE |
| Category | A05. Cinematography |
| Entrant | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
| Idea Creation | LOGICILLOGIC Shanghai, CHINA |
| Production | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Kevin Lee | Logicillogic Shanghai | Executive Creative Director |
| Wee Ling Lim | Logicillogic Shanghai | Copywriter |
| Song Wu | Logicillogic Shanghai | Copywriter |
| Shan Shan Hu | Logicillogic Shanghai | Art Director |
| Asaf Rosen | Logicillogic Shanghai | Planning Director |
| Iris Zhang | Logicillogic Shanghai | Head of Production |
| Kien Lim | Logicillogic Shanghai | Account Service |
| Yummy Wong | Logicillogic Shanghai | Account Service |
| Ivy Luo | Logicillogic Shanghai | Account Service |
| Rajay Singh | Directors Think Tank Sdn. Bhd | Film Director |
| Heng Tek Nam | Directors Think Tank Sdn Bhd | Producer |
| Alard Smidt | DOP | |
| Affandi Jamaludin | Mirage Post Sdn. Bhd | Editor |
| Spitfire Films | Spitfire Films | Production Support |
| VHQ KL | VHQ KL | Post Production |
| Fuse Adventures in Audio | Fuse Adventures in Audio | Audio House |
The commercial tells the story of an unlikely friendship between a composer and a bird, to expresses an inspiring yet humble brand belief that reminds wealthy individuals that when the heart gives, the richer life becomes.