Title | LIVING NIGHTMARE |
Brand | PFIZER |
Product / Service | RHEUMATOID ARTHRITIS |
Category | A11. Visual Effects |
Entrant | CHIMNEY Sydney, AUSTRALIA |
Idea Creation | ghg Sydney, AUSTRALIA |
Production | CHIMNEY Sydney, AUSTRALIA |
Production 2 | RUMBLE STUDIOS Sydney, AUSTRALIA |
Production 3 | HAYMAKER Gothenburg, SWEDEN |
Name | Company | Position |
---|---|---|
Johan Polhem | Chimney Group | Executive Creative Director |
Cherie Davies | Grey Health Group | Creative Director |
Ben Webster | Grey Health Group | Creative Director |
Mark Summerville | Grey Health Group | Producer |
Rosie Parker | Chimney Group | Producer |
Bo Thoro | Chimney Group | Managing Director |
Jess Woodfield | Grey Health Group | Group Account Director |
Charles Huntington | Grey Health Group | Managing Director |
Olivia Wallace | Chimney Group | Production Manager |
Nat Joyce | Rumble | Sound Designer |
Michael Gie | Rumble | Audio Producer |
Fredrik Swerin | Haymaker | VFX Supervisor |
Urban Forsberg | Haymaker | Comp Artist |
Ellen Theren | Haymaker | Comp Artist |
Richard Blank | Haymaker | 3D Artist |
Martin Almström | Haymaker | 3D Artist |
Allie Foster | Grey Health Group | Account Manager |
This film helps to visualize life with rheumatoid arthritis (RA). As most suffers look relatively healthy, friends, family and even healthcare professionals don’t fully understand what sufferers go through. With this in mind, this film was shot in POV style, putting the viewer in an RA sufferers’ shoes. Some days the pain is manageable but most mornings a sufferer can wake up to a living nightmare. The simple act of getting out of bed let alone getting out of the house can be strenuous due to painful joints and crippling fatigue. This is an extremely isolating condition and suffers live in constant fear of their condition getting worse. RA patients despite it all are fighters. They should never give up on treatment options that might work for them and continue the conversation with their doctor to find a treatment that is right for them.