LIVING NIGHTMARE

TitleLIVING NIGHTMARE
BrandPFIZER
Product / ServiceRHEUMATOID ARTHRITIS
CategoryA11. Visual Effects
EntrantCHIMNEY Sydney, AUSTRALIA
Idea Creation ghg Sydney, AUSTRALIA
Production CHIMNEY Sydney, AUSTRALIA
Production 2 RUMBLE STUDIOS Sydney, AUSTRALIA
Production 3 HAYMAKER Gothenburg, SWEDEN

Credits

Name Company Position
Johan Polhem Chimney Group Executive Creative Director
Cherie Davies Grey Health Group Creative Director
Ben Webster Grey Health Group Creative Director
Mark Summerville Grey Health Group Producer
Rosie Parker Chimney Group Producer
Bo Thoro Chimney Group Managing Director
Jess Woodfield Grey Health Group Group Account Director
Charles Huntington Grey Health Group Managing Director
Olivia Wallace Chimney Group Production Manager
Nat Joyce Rumble Sound Designer
Michael Gie Rumble Audio Producer
Fredrik Swerin Haymaker VFX Supervisor
Urban Forsberg Haymaker Comp Artist
Ellen Theren Haymaker Comp Artist
Richard Blank Haymaker 3D Artist
Martin Almström Haymaker 3D Artist
Allie Foster Grey Health Group Account Manager

Brief Explanation

This film helps to visualize life with rheumatoid arthritis (RA). As most suffers look relatively healthy, friends, family and even healthcare professionals don’t fully understand what sufferers go through. With this in mind, this film was shot in POV style, putting the viewer in an RA sufferers’ shoes. Some days the pain is manageable but most mornings a sufferer can wake up to a living nightmare. The simple act of getting out of bed let alone getting out of the house can be strenuous due to painful joints and crippling fatigue. This is an extremely isolating condition and suffers live in constant fear of their condition getting worse. RA patients despite it all are fighters. They should never give up on treatment options that might work for them and continue the conversation with their doctor to find a treatment that is right for them.

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