Title | TAIPEI 2017 SUMMER UNIVERSIADE: READY AND WELCOME |
Brand | TAIPEI RAPID TRANSIT CORPORATION |
Product / Service | SUMMER UNIVERSIADE |
Category | A06. Editing |
Entrant | HOGARTH & OGILVY Taipei, CHINESE TAIPEI |
Idea Creation | HOGARTH & OGILVY Taipei, CHINESE TAIPEI |
Production | HOGARTH & OGILVY Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Chyi Lin | Hogarth & Ogilvy | Executive Creative Director |
Gene Wu | Hogarth & Ogilvy | Creative Director |
Esther Yang | Hogarth & Ogilvy | Art Director |
Redd Hu | Hogarth & Ogilvy | Designer |
Helen Huang | Hogarth & Ogilvy | Copywriter |
Eva Chou | Hogarth & Ogilvy | VFX Supervisor |
Jun Chen | Hogarth & Ogilvy | Producer |
In 2017 the Summer Universiade is being held in Taipei. Yet Taiwan’s sporting climate is anemic; sporting events often fail to captivate the minds of the Taiwanese populace. Nevertheless, Taiwanese people are extremely hospitable! Making use of ingenious editing techniques, this film imaginatively morphs scenes of a family cleaning up their house, in preparation for hosting some guests, with the actions of top athletes seriously training for a competition! This expresses the message that when it comes to “welcoming the world,” the Taiwanese people have the same spirit as top athletes. The goal is to make everyone aware that this year, they are the “hosts,” and by spreading good hospitality they can all take part in this major sports event.