| Title | KFC JOGET ABAH |
| Brand | QSR BRANDS (M) HOLDINGS BHD |
| Product / Service | FAST FOOD CHAIN |
| Category | A03. Casting |
| Entrant | RESERVOIR WORLD Kuala Lumpur, MALAYSIA |
| Idea Creation | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Production | RESERVOIR WORLD Kuala Lumpur, MALAYSIA |
| Production 2 | KENA SOUND PRODUCTIONS Kuala Lumpur, MALAYSIA |
| Production 3 | GLASSFIN Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Alvin Teoh | Naga DDB Tribal Malaysia | Executive Creative Director |
| Paul Lim | Naga DDB Tribal Malaysia | Deputy Executive Creative Director |
| Alex Wong | Naga DDB Tribal Malaysia | Creative Director |
| Jeremy Yeoh | Naga DDB Tribal Malaysia | Associate Creative Director |
| Rachel Hoo | Naga DDB Tribal Malaysia | Senior Art Director |
| Candice Chhoa | Naga DDB Tribal Malaysia | Copywriter |
| Farid Ajilan | Naga DDB Tribal Malaysia | Head of Copy (Bahasa Malaysia) |
| Firdaus Nadzir | Naga DDB Tribal Malaysia | Senior Copywriter (Bahasa Malaysia) |
| Sharon de Silva | Naga DDB Tribal Malaysia | Head of AV |
| Venus Chen | Naga DDB Tribal Malaysia | Senior AV Producer |
| Clarence Koh | Naga DDB Tribal Malaysia | General Manager |
| Farris Baharom | Naga DDB Tribal Malaysia | Data, Insights & Strategy Director |
| Chow Chun Son | Reservoir World Sdn Bhd | Executive Producer |
| Hadi Hamid | Reservoir World Sdn Bhd | Film Director |
| Nigel Pinto | Reservoir World Sdn Bhd | Producer |
| Simon Chin | Reservoir World Sdn Bhd | Director of Photography |
| Nadia See | Reservoir World Sdn Bhd | Line Producer |
| Taufiq Kamal | Reservoir World Sdn Bhd | Art Director |
| Bo Amir | Kena Sound Studios | Music Director |
The film tells a story about a little boy, Aiman who is experiencing Raya without his father for the first time. He tries all sorts of ways to reach his father but fails. He grows frustrated because Raya doesn’t feel the same anymore. In his anger, he blames his father for abandoning him and ruining Raya forever. At his lowest, Aiman learns that Raya isn’t lost with his father, but lives through the traditions his father taught him.
The major challenge of the casting process was to find a boy who is old enough to understand the concept of loss, but young enough to interpret it in an innocent way. The boy had to have the dramatic chops too, to pull off some intense moments of anger and epiphany. Regular commercial talents weren't going to cut it for this role. That is why the team had to source for professional actors for this spot.