THE CHOSEN ONE

TitleTHE CHOSEN ONE
BrandTHANACHART BANK
Product / ServiceTHANACHART BLACK DIAMOND CREDIT CARD
CategoryA04. Production Design / Art Direction
EntrantTHANACHART Bangkok, THAILAND
Idea Creation YOUNGSANTI Bangkok, THAILAND
Production SUPERMAN Bangkok, THAILAND

Credits

Name Company Position
Santi Suwanvalaikorn Youngsanti Executive Creative Director
Surachet Srikokcharoen Youngsanti Creative Director
Akkalak Jitthicharnon Youngsanti Art Director
Nutchaya Seetai Youngsanti Copywriter

Brief Explanation

The story of the long journey of the precious Black Diamond which it has been snatched or stolen from many people. No one can possess it and it has been lost for a long time. Finally, it turns out that it comes back to the person who is truly worth it. Same as Credit Card Black Diamond from Thanachart Bank that is made for the person who is truly worth it and will be able to access the exclusive privileges.

The Brief

Creative set black and white mood & tone as the product is called BLACK DIAMOND In addition, it is quite rare for commercials in Thailand so we can differentiate from the market and endorse the product concept strongly.

Links

Social Media URL