Title | THE CHOSEN ONE |
Brand | THANACHART BANK |
Product / Service | THANACHART BLACK DIAMOND CREDIT CARD |
Category | A04. Production Design / Art Direction |
Entrant | THANACHART Bangkok, THAILAND |
Idea Creation | YOUNGSANTI Bangkok, THAILAND |
Production | SUPERMAN Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Santi Suwanvalaikorn | Youngsanti | Executive Creative Director |
Surachet Srikokcharoen | Youngsanti | Creative Director |
Akkalak Jitthicharnon | Youngsanti | Art Director |
Nutchaya Seetai | Youngsanti | Copywriter |
The story of the long journey of the precious Black Diamond which it has been snatched or stolen from many people. No one can possess it and it has been lost for a long time. Finally, it turns out that it comes back to the person who is truly worth it. Same as Credit Card Black Diamond from Thanachart Bank that is made for the person who is truly worth it and will be able to access the exclusive privileges.
Creative set black and white mood & tone as the product is called BLACK DIAMOND In addition, it is quite rare for commercials in Thailand so we can differentiate from the market and endorse the product concept strongly.