| Title | THE LINE THAT SAVES LIFES |
| Brand | TRAFFIC SAFETY RESEARCH CENTER |
| Product / Service | TACTILE PAVEMENT |
| Category | A04. Production Design / Art Direction |
| Entrant | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Idea Creation | TRAFFIC SAFETY RESEARCH CENTER ASSOCIATION Okayama-Shi, JAPAN |
| Media Placement | SIMPLESHOW JAPAN Tokyo, JAPAN |
| PR | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Production | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Additional Company | SIMPLESHOW FOUNDATION Miami, USA |
| Name | Company | Position |
|---|---|---|
| Tetsu Yoshida | simpleshow Japan Inc. | Chief Executive Officer |
| Madoro Ishii | simpleshow Japan Inc. | Copywriter |
| Ken Kouzai | simpleshow Japan | Copywriter |
| Astrid Kirk | simpleshow Japan Inc. | Assistant Project Manager |
| Toshiya Nara | simpleshow Japan Inc. | Producer |
| Sayuri Nakamura | simpleshow Japan | Storyboarder |
| Naoya Ohtsuka | simpleshow Japan Inc. | Cinematographer |
| Saori Yoshimura | simpleshow Japan Inc. | Editor |
| Yuhi Noi | simpleshow Japan Inc. | Account Director |
| Yuko Makabe | simpleshow Japan Inc. | Account Director |
| Makoto Imazu | simpleshow Japan | Public Relations |
| Daisuke Sato | simpleshow Japan Inc. | Sound Design Manager |
| simpleshow Academy | simpleshow GmbH | Supervisor |
| Ilya Kompasov | simpleshow Foundation | Foundation Manager |
| Yuri Kimihiro | Traffic Safety Research Center | Managing Director |
| Seiichi Miyake | Traffic Safety Research Center | 1st Administrative Director and Inventor of Tactile Pavement |
| Saburo Miyake | Traffic Safety Research Center | 2nd Administrative Director |
Ken is traveling around the world and wondering about the strange pavement on the street and at the train station. What on earth is this for? It’s „tactile pavement" to support the movement of visually impaired people. Ken is impressed with their easy-to-understand design! The tactile pavement was invented by Seiichi Miyake of Japan in 1965. In 1967, it was installed for the first time in the world, and after that Mr Seiichi Miyakes installed them in various parts of Japan. And now, the „tactile pavement“ contributes to the realization of a barrier-free society all over the world. Furthermore, in 2016 a new type of tactile pavement was invented to increase the safety of train stations. It has an additional inner line, which allows visually impaired people to check which is the safe side of the platform. Ken is impressed and decides "Let's make the whole world barrier free!"