Title | STREETS |
Brand | HEINEKEN ASIA PACIFIC PTE. LTD |
Product / Service | TIGER BEER |
Category | A07. Use of Original Music |
Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Idea Creation | MARCEL SYDNEY, AUSTRALIA |
Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
David Nobay | Marcel Sydney | Founder/Creative Chairman |
Scott Huebscher | Marcel Sydney | Executive Creative Director |
Kevin Masters | Marcel Sydney | Senior Copywriter |
Jeremy Hogg | Marcel Sydney | Senior Art Director |
Holly Alexander | Marcel Sydney | Head of Production |
Kyla Bridge | Marcel Sydney | Agency Producer |
Ryan Bernal | Marcel Sydney | Client Services Director |
Alex Buckland | Marcel Sydney | Account Director |
Iona Macgregor | Marcel Sydney | Chief Strategy Officer |
Osmond Go | Marcel Sydney | Account Manager |
Toni Carter | Marcel Sydney | Traffic Manager |
Matt Devine | Revolver/Will O'Rourke | Director |
Michael Ritchie | Revolver/Will O'Rourke | Managing Director/Executive Producer |
Pip Smart | Revolver/Will O'Rourke | Executive Producer |
Caroline Kruck | Revolver/Will O'Rourke | Producer |
Adam Marsden | Revolver/Will O'Rourke | Director of Photography |
n/a | Play Films | Facilitating Production Company |
Jamie Watson | Heckler | Post Supervisor |
Mika | n/a | Original Music |
This visceral campaign, all positioned around points of consumption for Tiger Beer, brings to life the spirit and attitude of its heartland: the streets of Asia. The viewer is taken around a series of real Asian scenarios such as street-food hawker stands, secret club entrances and roof bars, with each one capturing the feeling of Asian street culture. Each spot is dynamically edited and music scored in a style that shows the hectic nature of each environment.