THE HEARING TEST IN DISGUISE

Silver Spike

Demo Film

Film

TitleTHE HEARING TEST IN DISGUISE
ClientCOCHLEAR
Product/ServiceCOCHLEAR HEARING IMPLANT
CategoryA02. Script
EntrantREVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Idea Creation CHE PROXIMITY Sydney, AUSTRALIA
Media Placement CHE PROXIMITY Sydney, AUSTRALIA
PR CHE PROXIMITY Sydney, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Brief Explanation

‘Does Love Last Forever?’ follows Jake and Xanthe over four decades from when they first fall in love, develop a shared love of music, mature and have kids, all the way to the present day where the film resolves by posing the question: ‘Did love last?’ Depending on the viewers hearing ability, the film has two endings. For those who can hear well, their relationship remains loving. But for those hard of hearing, the couple’s relationship appears to deteriorate. Extensive patient data from audiograms informed the script that used certain words with consonants such as T, S and F which are harder to hear due to their higher frequency. The ability to lip read was gradually taken away, body language was choreographed to be interpreted negatively, and ambient background noises were introduced to create confusion for those with hearing loss. ‘Does Love Last Forever?’ is a hearing test in disguise.

Credits

Name Company Position
Ant White CHE Proximity Executive Creative Director
Brian Jefferson CHE Proximity Group Creative Director
Ben Stainlay CHE Proximity Creative Director
Jake Blood CHE Proximity Junior Art Director
Anne Lau CHE Proximity Junior Copywriter
Chris Howatson CHE Proximity CEO
David Halter CHE Proximity Managing Partner
Mariana Rice CHE Proximity Group Account Director
Alice Jamieson CHE Proximity Senior Accout Manager
Harry Manion CHE Proximity Account Executive
Daniel Bradley CHE Proximity Head of Investment
Cameron Dinnie CHE Proximity Head of Programmatic & Data Partnerships
Olivia Scott CHE Proximity Senior Experience Strategist
Lily Tidy CHE Proximity Strategic Planner
Andrew Drougas CHE Proximity Chief Operating Officer
Tori Taylor CHE Proximity Executive Producer
Hannah Garcia CHE Proximity Junior Planner
Jen Livingston CHE Proximity Senior TV Producer
Jamie Metcalfe CHE Proximity Digital Products Director
Blair Patterson CHE Proximity Digital Producer
Everyone PR Edge PR Agency
The Glue Society's Pete Baker Revolver/Will O'Rourke Screenwriter/Director
Michael Ritchie Revolver/Will O'Rourke Managing Director/Executive Producer
Josh Mullens Revolver/Will O'Rourke Executive Producer/Head of Projects
Jasmin Helliar Revolver/Will O'Rourke Producer
Stefan Duscio Revolver/Will O'Rourke Director of Photography
Philip Horn n/a Editor
Erin Maxwell Noise International Production Manager
Kathleen Burrows Noise International Sound Designer
Bruce Heald Noise International Composer
Links
Website URL